MMA really, as a group, looks to the future to make sure that marketers are staying at the forefront of how we can continue to evolve and develop marketing into the function that really is the growth lever of the companies we work for.
The thing that makes the MMA unique from different industry groups is their research for the industry on some of the toughest challenges that we as marketers face. It's unbiased and purely for making the profession work at a higher level.
The MMA and its boards, think tanks, and councils - the composition of which represent arguably the deepest bench of marketing/media experience among all such organizations - are uniquely positioned to have a substantive impact on the future of marketing and media.
We've been doing a lot of good work around marketing org design, future of marketing, obviously a significant focus on AI, to help marketers continue to navigate forward.
To me, there really is no other place that is adding the amount of rigor to marketing that the MMA is… We tackle the biggest opportunities and challenges in the industry—all with the purpose of helping marketers create more value.
MMA Global India announced the appointment of Gunjan Khetan, Director Marketing at Perfetti Van Melle India, to its Advisory Board. This appointment reflects Khetan’s significant contributions to advancing the marketing landscape in India. With over 800 member companies worldwide, MMA Global brings together marketers, martech, and media organizations to collaboratively shape the future of marketing while delivering growth in the present.
