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Global

Eighty Twenty Consulting (Pty) Ltd

PMAX Joint Stock Company

AI

The State of Personalization

The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing leaders are navigating personalization’s complexities and charting its future. Drawing insights from over 115 senior marketing executives at large, established companies, this report captures a holistic view of personalization: its adoption, execution (manual vs. automated), measurement challenges, leadership dynamics, and evolving trends in content personalization.

Released: 
November, 2025
File Size: 
5 MB
Education Section: 
Guidelines, Perspectives, Research
Region: 
Global
Report

The State of Personalization

See how marketing leaders are navigating personalization’s complexities and charting its future
The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing leaders are navigating personalization’s complexities and charting its future.

Hartbeat

Hartbeat

Voxify Medya

MMA ShowUpShot - SMARTIES DACH AWARDS Berlin

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From Data to Decisions: How AI Is Redefining Retail Media Strategy in India

November 25, 2025

India’s ecommerce battlefield gets fiercer every festive season. Ad spends surge, competition peaks, and brands fight for milliseconds of shopper attention.

But the most successful marketers aren’t simply spending more — they’re spending smarter.
They’re using AI, retail data, and automation to make every rupee count.

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