Wonderful to join [the North America Board meeting] yesterday. I'm so thrilled this group is the real deal—having gone through 2 years of the hyper digital-networking explosion, it was hard to cut through the noise and know where to assign your time.
Spending time with MMA is like being with marketing architects and engineers as opposed to cake decorators and mortician makeup artists. Trying to improve the sausage factory versus wallpapering over the patient.
MMA does an extraordinary job of cutting through the noise and identifying, researching, and making sense of the critical trends and issues that marketers need to understand to help their businesses grow.
MMA is the only industry group trying to tackle the issues that matter: how can marketing drive measurable growth and outcomes? We are long past Wannamaker's lament about not knowing which 50% of his advertising works, it's time for the industry to take seriously its responsibility to be accountable and MMA is leading the way.
If you want to "feel the pulse and heartbeat" of Marketing (not just read about it) – join the MMA and experience the challenges and opportunities in real time alongside those enterprise executives driving it.
Three things set the MMA apart: expertise, research, and actionability. The staff at the MMA is impressive with their relevant commercial and academic experiences. The topics presented by the MMA are researched in depth – not just trendy topics with anecdotal evidence. And the resulting work is pragmatic and digestible.
Former Chief Marketing Officer, US Meals & Beverages
Campbell
The MMA has threaded the impossible needle of bringing marketing and business leaders to the table (while checking their egos at the door) to discuss the biggest challenges facing our industry and defining a collective pov on how best to solve them.
