MMA SMARTIES India 2024

SMARTIES UNPLUGGED INDIA

The second edition of SMARTIES Unplugged India will explore how technology-powered creativity and AI-driven innovation are reshaping the future of marketing excellence. This year's agenda features transformative discussions, masterclasses, and insightful sessions on the role of a technology, creativity, and business strategies in an AI-first world, delivered by leaders from major brands like Flipkart, Spotify, HDFC Bank, Performics, Ajio & more.

Key Highlights -

• Creativity & Leadership Through Play: Understand the essential role of playfulness in fostering resilience and innovation.
• Key Insights & takeaways: from the the SMARTIES Jury meet
• Top categories of SMARTIES in spotlight
• Performance-Driven Creativity: Learn how brands use consumer insights to create campaigns that drive both immediate action and long term brand loyalty
• AI-Powered Personalization & E-Commerce Innovation: Discover how AI is transforming advertising and e-commerce through personalised ad experiences and innovative strategies that enhance engagement and deliver measurable results.
• Attentive & Impactful Video Advertising: Explore the growing potential of mobile gaming apps as a high-attention platform for video ads.

SMARTIES Unplugged India promises to offer valuable insights and actionable strategies for navigating the future of marketing excellence in an AI-driven world. Join the event to explore how technology, creativity, and innovation are driving the future of advertising.

View SMARTIES Unplugged Playlist | View SMARTIES Gala Night