MMA Innovate 2019 Agenda.
Thursday, November 21, 2019
Registration
Opening Remarks
Opening Remarks
Opening Remarks
Opening Remarks
Opening Remarks
Opening Remarks
Opening Remarks
Keynote Session
Measuring What Really Matters
In this session we’ll talk about how advertising measurement has evolved and the challenges for marketers as they strive to accurately measure in the digital age. We’ll discuss Facebook’s approach to helping marketers evaluate ad success with the help of chocolate, planes and mathematicians.
Keynote Session
Rebuild Your Brand in the Era of Mobile Disruption
Alex will talk about P&G’s journey to regain control of the creative process, through taking actions that reshape how effective our advertising can be in a digital age.
Panel Session
Hyperformance
Tips and tricks on publishing, advertising, monetizing hypercasual games. We will discuss the learnings of top publishers on hypercasual and discover the world of performance for this new medium of advertising.
Lunch Break
Keynote Session
Frictionless Mobile Payments
Panel Session
Tourism Through Mobile
Keynote Session
Digital Recipes from Arda Türkmen
Keynote Session
Marketing in the Age Of Machine Learning
Keynote Session
Breaking through the noise: Why we really need to automate
The average marketer works with more than 15 ad platforms to manage campaigns and optimize KPIs. It’s no surprise that 84% of CEOs are concerned with how data-driven decisions are made. Find out how 49% of marketers are adopting automation and getting a leg up on the competition.
Keynote Session
Digitalization and Media Trends
Closing Remarks
Closing Remarks
Friday, November 22, 2019
Registration
Opening Remarks
Opening Remarks
Opening Remarks
Opening Remarks
Start Up Award Ceremony
Start Up Award Ceremony
Panel Session
5G and the New Technologies
Keynote Session
Lessons learned building a global marketing technology company from 3 to 700 employees.
In 2007, I joined two friends working in the storage room of another startup to start AdRoll (which rebranded this year as NextRoll.) Over the course of 10 years, we built the company into one of the largest independent marketing technology companies in the world. Today, more than 37,000 customers in 110 countries have generated over $7B in revenue partnering with NextRoll. Along the way I learned (and struggled) with how to be an effective executive, individual contributor, leader, and people manager. I love sharing my experiences and mistakes with entrepreneurs so they can learn from them and build the next global success. I'll share some of the hard lessons I've learned building multiple companies, and specific tactics that you can put into immediate use at your company.
Start-Up Pitch
Start-Up Pitch
Lunch Break
Start-Up Pitch
Start-Up Pitch
Keynote Session
How Do Corporates Innovate
Why do Corporates are interested in Startups? How they decide to set up innovation programs to engage and invest. This session will delve into innovation strategies of worlds best corporates and how to implement them into your own.
Panel Session
A Brief History and a Look into the Future: Entrepreneurship in Turkey
Keynote Session
How to Scale your Start-Up
Keynote Session
What makes the Silicon Valley so special? Can we replicate that magic in other places?
Closing Remarks
Closing Remarks
Saturday, November 23, 2019
Registration
Opening Remarks
Opening Remarks
Keynote Session
How neuroscience can impact mobile advertising
An introduction to consumer neuroscience methodologies and how they can impact and improve the understanding of consumer responses to mobile advertising. The session will also include an MMA case study of the first second strategy.
Keynote Session
Artificial Intelligence, Robots and Ethics
With the development of technology and consequently artificial intelligence, we can say that a new era is beginning. These developments, which affect our lives positively in many ways, bring along a lot of ethical questions that are very difficult to answer. Is Artificial Intelligence the best technology humanity has ever discovered, or should we really be afraid of Artificial Intelligence, as Elon Musk claims?
Keynote Session
Blockchain Digital Transformation - $3 Trillion of Added Value
As blockchain technology continues to mature more and more enterprises are implementing blockchain technology to remove barriers and improve their operations, collaboration, transparency, trust and customer services. Blockchain technology is estimated to become an industry worth $3 trillion of value within 2030.
Aviv Lichtigstein, the CEO of 101 Blockchains has been building enterprise products utilizing Big Data & AI for the past 12 years and is now leading a global community of senior blockchain professionals. By using distributed ledger technology, organizations can fundamentally improve their working environment. In this session, Aviv will share 12 Industries which are radically changed by Blockchain technology including Government Services, Supply Chains, Healthcare, Insurance, Retail and other industries, 10 Blockchain adoption challenges you should consider and 5 Necessary steps for successful blockchain transformation in your organization.
Panel Session
Marketing Innovation
In this session we will discuss how marketers are using innovation and new technologies to enhance their marketing strategies and create consumer engagement with Smarties 2019 winner case studies.
Lunch Break
Panel Session
IoT in Industry
Panel Session
How Technology Will Shape The Future of Education
Keynote Session
Creating Business Value from Data with Artificial Intelligence
In the world of digital transformation, we are drowning with data. Artificial Intelligence (AI) plays an important role to take the advantage of it in our businesses with continuous learning and automation. In this session, we demystify AI from the hype and share some creative and successful applications from different industries that bring value to the organizations.
Keynote Session
The Growing Role of Location Data in Marketing
As we move around everyday with more and more time spent on our smartphones, we see a significant surge in mobile services being offered with an increased importance in location technologies. With today's mobile transformation, marketers rely on location-based data more than ever before. In this session, we will be sharing our views on the present and future of location-based mobile marketing technologies.
CLosing Remarks
Closing Remarks
Sunday, November 24, 2019
Registration
Opening Remarks
Opening Remarks
Panel Session
Hypercasualmaina & Mobile Gaming Trends
Panel Session
Gaming and Esports for Brands
Keynote Session
The Gameful User - How Gamification can Supercharge your Marketing Campaign
Researchers found that by the time children are 21, they have played 10,000 hours of video games. The equivalent to the time spent in the classroom. Are you ready to engage Millennials and Gen Z like successful games can? How do you design a marketing campaign for your audience that creates a journey for your customers and lets them interact with your brand continuously?
It is time to create human focused strategies. Design marketing strategies that empower people to strategize, collaborate with others, and offers a non-linear journey for mid- to long-term motivation. Strategies that put human motivation and behavioral science at the core of your campaigns.
In this session we’ll talk about how to empower users’ long lasting motivation and engagement. Find out why traditional marketing fails to create long term engagement. Discover how you can use gamification in your own campaigns to get excited, engaged and returning customers.
Panel Session
Understanding the Mobile Games Business & Metrics
Lunch Break
Panel Session
How Brands Can Benefit From Mobile Games
Panel Session
The Future of Mobile E-Sports
Panel Session
How to Use Influencer Marketing to Grow Mobile Games?
How can brands identify right influencers to promote their products and/or services? How to write a good briefing aligned with the unique selling points? What are the KPIs to keep tracking for a successful influencer marketing campaign? How do influencers create the idea and execution process of which contents should be mentioned on their channels about sensitive topics such as content for children? We’ll discuss about these questions on this session.
