Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.
Thursday, May 20, 2021
Future Of Marketing - Transformation from Cost Center to C-Suite Catalyst
How does the rest of your organization view the marketing department? If you believe it's seen as a cost center, then this session is meant for you!
Thinking of marketing exclusively in terms of costs associated with it seems dangerously misguided. But that’s exactly what happens when marketing departments aren’t geared to deliver measurable results and unable to tie marketing activities into revenue recognition.
This session aims to map the journey of how any organization can successfully transform marketing’s perception from a cost center to a value center by embracing a potent combination of marketing strategies, right tech adoption & global best practices.
Rearchitecting MarTech with Blockchain
There is a line in the sand for the marketing industry. January 2022. All the third-party cookies and identifiers will be removed from all digital engagement systems. The Big Tech companies are building their own proprietary mechanism to balance privacy over personalisation. Agency networks are launching identity management solutions. Publishers are launching consortiums. Industry pundits call it a rearchitecture.
This session will talk about how the distributed ledger technology helps the industry in this rearchitecture. From building and enabling new marketplaces to cross-media measurement to providing provenance of identities and impressions. Change is in the air. Are we ready?
Panel Discussion: Why Outcomes are the Metrics that Matter in 2021
While the majority of marketers leverage data to plan their future advertising campaigns, only one in three optimize their ads in-flight for outcomes, according to a recent study by LoopMe and Sapio. With consumer behaviour constantly changing - and with an increased focus on ad effectiveness - an outcomes-based approach that combines consumer data and real-time AI optimization is fundamental to campaign success.
Learn how to drive more impact across your digital campaigns with outcomes-based advertising.
Key Highlights:
- How to shift focus to deliver the outcomes that advertisers truly value (brand lift, foot traffic, and offline and online sales)
- Ways to measure ad effectiveness that drives outcomes with in-flight AI optimization
- Best practices on delivering incrementally and ROI
10 Minutes of Modern Marketing | Modern Marketer Perspectives
First of its kind series that caters to showcasing today’s modern marketer’s growth frameworks.
This series brings together marketers from different sectors who will each share 10-minute perspectives on modern marketing:
- Prachi Mohapatra - Pharmaceutical Industry
- Roshni Das - Tech Industry
- Ajay Kakar - BFSI Industry
- Meghna Apparao - Food Tech Industry
At this session, attendees will learn key lessons from diverse brands on the new rules of engagement for succeeding in a post-covid world and how the implementation of modern marketing has got catalysed.
Key Takeaways:
- How are marketers implementing modern marketing culturally?
- How to build better omnichannel experiences and customer-centricity?
- Examine the long-term impact of the crisis on consumer behaviour and media?
- Growth frameworks via use cases that have been tried and tested?
- How can differences around and across a customer base create opportunities to create value?
Keynote: The Rise of Voice AI and Impact on Marketing
In this Keynote session with Bret, you will learn:
- Adoption patterns related to voice assistant technology
- How voice changes consumer behaviours
- Marketer views on voice assistants and current activities
- Marketer approaches to integrating voice into omnichannel customer experiences
- Understanding the voice AI landscape
Friday, May 21, 2021
Fireside Chat: Business Agility and Antifragility that Drives Future Proofing
Business growth and innovation remain a messy and complex set of processes in the design and implementation of effective strategies. Therefore, we seek to build an understanding, as well as practical steps, that firms can exploit through adopting our 3-step value model of future-proofing.
The model addresses the following key areas:
- Establishing operational efficiencies and optimizing the core portfolios
- Allowing for effective resilience and transition strategies
- Designing antifragility into radical value opportunities
Year 2021: Survival of the Fittest
Indians welcomed 2021 with the hope that the worst was behind them. Instead, they are facing circumstances that are worse. Survival and emerging alive with minimal scars from the second wave have become the priority. What does this mean for marketers? How are Indian consumers coping with the pandemic – physically and emotionally? How can we, as marketers, help them rebuild their lives, confidence and support them in their journey to return to normalcy?
