| Page 601 | MMA / Marketing + Media Alliance
“
The MMA and its initiatives are very relevant, there are always more and more people interested in participating and getting into what is going on in the mobile industry and its trends. I am very glad about being part of it.”
Andreza Santana
Diretora de Marketing
Espaçolaser
“
I am huge fan of MMA initiatives as they keep on generating great business for Vivo in advertising, the events have with rich content and amazing networking opportunities, I am very happy.”
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By driving awareness of virtues of mobile media for brand marketers, MMA has played an integral role in accelerating mobile advertising businesses on a global level.”
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Five key value points for a marketer member of the MMA "1: To get closer to the brands who are dealing with the same book of business. 2: Lifting the cloak of knowledge around mobile. 3: Influencing the dialogue. 4: Being part of research studies. 5: Ability to take a leadership role in mobile.””
Yin Woon Rani
CEO
MilkPEP
“
At Campbell, we are using mobile to connect with consumers where they are and to engage them with personally relevant content at the right moments in their daily lives. I look forward to working with this talented group of brand marketers as we seek to define mobile's role in a rapidly-changing consumer and media environment.”
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Richard Lowden
Founder
RTBiQ
“
I can say that our MMA membership is extremely valuable. Our participation in the MMA Programmatic committee has helped us to both stay educated and contribute thought leadership among some of the preeminent experts in mobile. The MMA helps us stay in touch with today’s market, which should ensure a healthy return after we launch.”
Tim Ware
VP, Mobile and Connected TV Sales
Tremor Video
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MMA is a primary driver in developing mobile marketing standards and practices to enable greater investments in this growing and critical channel. The organization’s dedication to the mobile marketplace drives the entire industry to think bigger and helps marketers better understand the importance of this budding medium.”
Will Kassoy
Chief Executive Officer
AdColony
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‘Get what you put into it’ is key for MMA — hours of work and coordination from me and the AdColony leadership team paid off in promoting our ideas, vision for the category, executives and company to the MMA's constituents.”
Will Kassoy
Chief Executive Officer
AdColony
“
MMA membership and our active leadership within helped boost overall awareness and education of the benefits of mobile video advertising, awareness for our company (which is important for an earlier stage firm), and awareness for our key executives like myself, Mike Owen, Nikao Yang and others.”

Defined: “native advertising is a mobile advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which it is placed.” This effort is intended to make this ad format both viable and valuable to brand marketers.

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