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Trendspotting among Winning Entries 2024

PNC Bank

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April 27-29, 2026 | Miami Beach, Florida

NEXT! CONFERENCE 17 February 2025 Dubai

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NEXT! CONFERENCE 18 February 2025 Riyadh

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Thursday, January 30, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

3. Action – The Ultimate Guide to Interactive Mobile Video Ads
Master interactive mobile video ads to drive brand growth and engagement.
Speaker: Greg Wester, SVP Marketing, Digital Turbine
Date: 30 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

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Thursday, January 23, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

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Thursday, January 16, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix
Learn about the opportunity and necessity of using mobile games in your media mix.
Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine
Date: 16 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

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Boosting Advertising Effectiveness Using AI-Driven Personalization

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