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Agenda 2020

 

 

Undefined

Wednesday, October 21, 2020

Resource

MarCaps Capability Design (MCD)

How can we create a capability development plan?
Leveraging insights from the Customer Value Equation and the MarCaps Readiness Assessment, the MarCaps Capability Design workshop helps the marketing leadership team develop a clear transformation strategy and action steps to get started on the transformation journey.
Resource

Customer Value Equation (CVE)

How do I know where to invest our time and resources from the ever-growing list of marketing activities?
Determine what capabilities matter from a customer perspective: A Customer Value Equation study answers how important are different marketing activities to your customers’ purchase decisions. It uses conjoint-like primary research to identify what capabilities matter in your industry, customer segments, and to your customers/ prospects.
[APAC Webinar] How To Build A Winning Case Study at SMARTIES APAC

[APAC Webinar] How To Build A Winning Case Study at SMARTIES APAC

Sep 3, 2020 · APAC

MMA is committed to celebrating and honouring the talented teams who are blazing new trails & inspiring the broader marketplace on mobile's impact in the marketing mix via - SMARTIES APAC Awards​ - the only awards platform to recognise mobile marketing.

This exclusive webinar will share insights on crafting a successful campaign into a SMARTIES APAC winning story.

Coca-Cola Indonesia and GOJEK
Celebrate Moments That Matter with Coca-Cola

Watch Now
Anthony Reza Phan Bich Tam Shanti Tolani +2

DMEXCO @HOME

September 23, 2020 to September 24, 2020

DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. This year, DMEXCO takes place virtually on the new digital event platform DMEXCO @home from September 23 to 24, 2020. You can experience networking, exchange & business in a decentralized, seamless and easy way - wherever you are: at home, in the office or on the go.

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