In today’s rapidly changing digital landscape, brands—and the marketers they employ— are constantly looking for new ways to create better experiences for their customers. In turn, they must out-compete their competitors in a crowded marketplace. For years, AI has been heralded as the next big thing in marketing, but use cases were limited. What’s more, technology thus far hasn’t been able to alter a marketer’s day-to-day workflow in a meaningful or fundamental way.
Learn how to adopt an intentional strategy and enhance business growth with generative AI. This guide has the main steps to get your business started, such as:
Identifying the challenges you want to solve
Deciding who needs to be involved
Outlining processes
Assessing generative AI tools
Establishing how you’ll get your workforce started
