 ASIA PACIFIC
Mobile advertising in local languages
June 2009
Source: Bizcommunity,
Summary: Asian-based mobile advertising network mKhoj now has the ability to publish mobile advertising suited to local languages in seventeen different countries.
Mobile apps players form S'pore group
June 2009
Source: ZDNet Asia, BAK2u, ConvergenceAsia, MIS Asia, Wireless Design & Development Asia,
Summary: Several mobile software companies have banded to form a local industry group that aims to drive the development of mobile applications in the country. Mobile industry desperately awaits universal metric system
June 2009
Source: Exchange 4 Media,
Summary: MMA’s launch of its India Council this year is an effort to provide a common platform to brands, agencies and other influencers for development of mobile marketing, advertising industry in the country. Mobile Marketing Association Elects Industry Leaders to Drive India Local Council
June 2009
Source: MediaNama, Telecompaper, Alootechie, IndiaInfoline, Telecom Tiger, Avashya, Digital Media News India, domain-b, Televisionpoint, afaqs!, Exchange 4 Media, Economic Times, AudienceMatters, indiantimes, Mobile-Financial, Mobile Web Advisor,
Summary: The Mobile Marketing Association (MMA) named its elected Co-Chairs for the MMA India Local Council. | |  EUROPE, MIDDLE EAST & AFRICA
MMA Forum: Mobile marketing grows, trust is key
June 2009
Source: Mobile Marketing,
Summary: A news article discussing the MMF in New York referencing Peter Johnson’s research.
MMA unveils new Board
June 2009
Source: Mobile Entertainment, MobiAD News, EUROINVESTOR
Summary: A news piece listing all members of the new Global Board.
|
LATIN AMERICA
La MMA nombra su junta directiva del 2009 para América Latina
June 2009
Source: Digital Market, Puromarketing, Informa BTL,
Summary: This article covers the regional and global members of the MMA board. | | 
NORTH AMERICA Mobile Marketing
June 2009
Source: Affiliate Marketing Tips,
Summary: This article discusses how to get started in Mobile Marketing and references the MMA’s consumer best practices guidelines.
Taming the Wild World of Off-Deck
June 2009
Source: Wireless Week,
Summary: This is an article discussing off-deck content and how mobile customers are increasingly seeking content from off-deck sources.
Sims Hijacks Comedy Central's iPhone Site
June 2009
Source: Advertising Age,
Summary: An article on how the iPhone is fueling creativity around mobile advertising.
Mobile Marketing Forum Kicks Off
June 2009
Source: Wireless Week,
Summary: A news announcement covering the opening of the Mobile Marketing Forum in New York and what will be discussed during the two-day event.
‘09 MMA Forum Opens Focusing On Branding, Social Media
June 2009
Source: Mobile Marketing Watch,
Summary: A news announcement covering the Mobile Marketing Forum and what the focus will be during the event. |