MMA Launches Research Partner Program
MMA Market Intelligence has begun partnering with market research companies of special interest to members of MMA. The first two partners are Aeneas Strategy and Advertising Database. You can expect to see more partners in the upcoming months.
APRIL RESEARCH REPORT
Comparison of mobile phone subscribers with unlimited data plans and smartphones reveals they are significantly more likely to be “highly interested” in mobile marketing offers than traditional subscribers (2008 Attitudes and Usage Study – Western Europe).
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Members can help set the MMA’s research agenda by participating in the MMA metrics committee. Email Peter Johnson at [email protected] or call him at 303.381.3970.