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MMA Research Partner Program Update
MMA Market Intelligence is delighted to welcome Luth Research as a Content Partner. A thought leader in integrating of mobile into on-line consumer survey panels, Luth is generously providing access to its SurveySavvy consumer research panel for co-branded research. Read the white paper from Luth Research.
LATEST RESEARCH REPORT
A survey conducted in April by MMA Market Intelligence found that approximately 20% of US adult responded at least once to an sms “call to action” in non-mobile media within the past 12 months. This is equivalent to some 47 million unique consumers.
