MMA Research and Metrics Committee
MMA’s Research and Metrics Committee met in New York City on July 4th, to help set MMA research priorities. 42 MMA member companies represented at this inaugural meeting for 2009. You may learn about the Research and Metrics Committee by visiting Research and Metrics Committee Homepage.
LATEST RESEARCH REPORT
MMA Research and Market Intelligence released the preliminary findings of its MMA 2009 US Mobile Marketing Industry Survey at the Mobile Marketing Forum in New York City on June 3rd. The headline: advertisers and agencies are spending about US$1.7 billion on Mobile Marketing in 2009, and this figure will likely rise 26% to $2.16 billion in 2010. See the full presentation
In 2009 US advertisers will spend about $1.7 bn. on Mobile Marketing, growing to $2.16 bn. in 2010
