COMMITTEE NEWS - MAY 2009 | MMA / Marketing + Media Alliance

COMMITTEE NEWS - MAY 2009

LATEST MILESTONE

MMA Brokers Industry’s First Cross-Carrier Best Practices with Verizon Wireless, AT&T, Sprint, and T-Mobile USA

Four largest U.S. wireless service providers consolidate their playbooks around MMA best practices, enabling $200 million in annual efficiencies and ensuring a consistent user experience

New York, London, UK, Singapore & Sao Paulo: March 27, 2009 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that the four largest U.S. wireless service providers – Verizon Wireless, AT&T, Sprint, and T-Mobile USA – have agreed to incorporate their mobile marketing guidelines within the MMA’s best practices. This industry-first agreement is a milestone toward the continued growth of mobile marketing, a dramatic reduction in the costs of launching mobile marketing campaigns, faster time to market for campaigns and improved consumer satisfaction by improving the consistency and efficiency of mobile marketing campaigns across the four major US wireless service providers. The agreement underscores the industry’s commitment to work towards standardized marketing practices which will improve consumer satisfaction and understanding of mobile marketing campaigns.  Read the full story

 
LATEST UPDATES & EVENTS
  • The CBP Tiger Team and four US Carriers met in New York on March 3rd.
  • Committee Face to Face Meetings in Las Vegas the week of March 30th:
    • Mobile Advertising
    • Mobile Banking
    • Consumer Best Practices
    • Affiliate Marketing (tentative)
    • Mobile Coupons (tentative)
  
  • Look for invites to committee face to face meetings in NYC on June 4th at the MMA Headquarters following the North American MMF.
  • Jean Berberich of Proctor & Gamble is a new co-chair of the Mobile Coupons sub-committee
  • Join the Messaging and Mobile Web Task forces for the Global Measurement Guidelines.