Mobile Marketing Messenger - July 2009

2ergo Enables Mobile Instant Win Promotion for Launch of The Mummy 3 DVD (2ergo)

The Universal Pictures México Home Entertainment marketing team wanted to offer an incentive for consumers to purchase the DVD for The Mummy 3, a recent theater blockbuster. Read more

Thums Up Thunder Wheels (Mobile2win)

Thums Up introduced the “Thunder Wheels” offer. Users would have to SMS the unique code printed under the Thums Up crown to 58558 and win a Apache Motorbike every hour. The promo was communicated through TVC, Print, Outdoor, POS and Radio.  Read more

Content Enablers Achieve 200% - 500% Increase in Download Rates While Seeing a Consistent RoI (mKhoj)

Mobile phones today have moved beyond their fundamental role as communication devices and have graduated to become an extension of the user’s persona.  Read more

More Case Studies

Thanks to the dedication of the U.S. Consumer Best Practices committee, a new version of the Consumer Best Practices guidelines was released on July 1st, consolidating the carrier playbooks of AT&T, Sprint, T-Mobile USA and Verizon Wireless and providing the industry’s first single reference for the mobile marketing ecosystem.  Read more

Global Mobile Advertising Guidelines
After numerous committee meetings, including face-to-face sessions in Las Vegas, New York and London, the Global Mobile Advertising Guidelines document is in the committee quorum review process. Look for the release in September, including updated global guidelines for application advertising. 

Women in Wireless Networking Event
Women in Wireless committee members and Mobile Marketing Forum speakers were invited to attend a networking meeting hosted at Velti’s office in New York City on June 4th. Thank you to all who attended!

More
All MMA documents can be downloaded HERE
For questions or participation please email us.

More Committee News

Don’t miss the opportunity to hear leading brands discuss their plans for mobile and the growth potential for mobile in the region.

Learn more

Releasing the big brands' spend is key to unlocking the potential of mobile advertising and the Mobile Marketing Association’s 5th Annual Mobile Marketing Forum Europe is the ONLY event in the region to deliver real brand case studies and detail on what is needed to maximize mobile opportunities.  

More Upcoming Events

 Mobile marketing: Mayberry or the Wild West?

By Mike Wehrs, President & CEO, Mobile Marketing Association

Protect consumers and you protect the opportunity. That maxim applies to mobile marketing, where U.S. expenditures on mobile marketing for 2009 are $ 1.7 billion, according to MMA research. This prediction is expected to grow by about 26 percent to $2.16 billion next year.  Read more

Other Featured Articles:

The Science & Art of Audio-Based Mobile Advertising (By Randy Haldeman, Apptera)

More Articles

This month, the MMA incorporated Tier 1 U.S. carrier playbooks into the U.S. Consumer Best Practices.

Produced by the MMA’s CBP Committee, the guidelines provide measures of acceptable and unacceptable practices for all players in the U.S. ecosystem.

Learn About Other MMA Member Benefits