The SMARTIES awards are the world’s only innovation award that recognizes the best modern marketing campaigns and solutions that drive business impact. The Marketing + Media Alliance (MMA) is committed to celebrating and honoring the teams and the talent who are blazing new trails, as well as educating the broader marketplace.
As a member of the Grand Jury, you will join an esteemed panel of experts, leaders, and innovators from the marketing industry who will evaluate the MMA SMARTIES awards entries. We value your time and expertise and will only ask for what is essential to ensure a high-quality judging process.
We believe your expertise and insights would be invaluable in helping us identify and recognize excellence in modern marketing campaigns and solutions.
Key Dates and Information:
- 1 to 10th September: FINALIST REVIEW – We will send you the shortlist to familiarize yourself and to review & score online with prior to Judging Day
- 17-18 September: In person Judging Day – You will be assigned to attend one of the two days, from 9:00 AM to 5:00 PM.
- 29th October: Awards evening including gala dinner (in person).
Note: To ensure fairness and objectivity, you will not be able to judge your company’s campaigns if your company is a participant of the SMARTIES program.
Criteria:
- Grand Jury Criteria / Designation: Chairpersons, Chief Marketing Officers (CMOs), Marketing Directors, and Heads of Marketing - From brand-side organizations across industries.
- Minimum 10 years’ experience in the Advertising & Marketing Industry with deep knowledge & expertise of the Global, Regional and/or Local Industries.
- Dedication & Commitment of Time, Effort and Engagement / Media – including use of personal social to promote MMA SMARTIES and your engagement with the program.
- Objectivity and impartiality are key for the members of the Grand Jury. Each should be free from any conflicts of interest and must evaluate entries objectively and impartially, based solely on their merits.
- Final selection will be decided by the advisory council and the MMA team.