MMA MENA’s key initiative, MMA Academy, continues to empower marketing professionals with cutting-edge strategies through industry-leading programs. In a strategic collaboration with Digital Turbine, the MMA Academy Mobile Advertising Certificate Program was successfully completed in January, marking the region’s first certification initiative focused on mobile advertising. The three-week masterclass series, “Elevating Your Brand with Mobile”, was designed to equip industry professionals with the latest tools and insights in mobile advertising, reinforcing their ability to create impactful strategies.

Strategic Transformation and Innovative Approaches in Mobile Advertising

This exclusive program provided participants with a comprehensive understanding of the dynamic mobile advertising ecosystem, guiding them in developing the most effective strategies for their brands. The program was structured around three key themes:

● ✔ Awareness: The role of mobile gaming in today’s media mix, led by Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine. [Watch the recording]

● ✔ Consideration: The science of user attention and its impact on campaign success, presented by Joelle Atallah, Client Partner Lead, Aleph Group - Digital Turbine MENA. [Watch the recording]

● ✔ Action: Interactive mobile video advertising strategies, explored by Greg Wester, SVP Marketing, Digital Turbine. [Watch the recording]

Participants who attended all sessions earned the MMA Academy Mobile Advertising Certificate, recognizing their expertise in the field.

A Bold Step from MMA Academy

MMA Academy continues to highlight the critical role of mobile advertising within the marketing ecosystem. Linda Kender, Business Development and Growth Director at MMA MENA, shared her insights on the program’s impact:

“Mobile is the most transformative platform for today’s marketers. At MMA Academy, we are committed to equipping industry professionals with the latest strategies and technologies. This program provided a crucial learning opportunity for those looking to excel in mobile advertising.”

Yeşim Öztekin, Managing Director, EMEA & LATAM at Digital Turbine, also emphasized the program’s contribution to the industry:

“Our collaboration with MMA Academy has brought valuable insights into how mobile gaming advertising can drive brand success. As mobile continues to be the dominant platform for user engagement, integrating effective advertising strategies into high-attention environments will be essential for brands aiming to enhance their media planning.”

Investing in the Future of Mobile Advertising

Following the success of this program, MMA Academy will continue launching similar educational series, providing industry professionals with valuable insights into digital transformation and mobile marketing. Stay tuned for upcoming initiatives developed in partnership with leading industry experts!

For more information: www.mmamena.org & www.digitalturbine.com

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About Digital Turbine

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers, and publishers. Our end-to-end platform uniquely simplifies our partners' ability to supercharge their awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. For more about Digital Turbine: www.digitalturbine.com