MIDIOS, the renowned media agency, announces the addition of CANDY to its client portfolio. Through this partnership, MIDIOS will be responsible for developing and executing media strategies for the brand.

CANDY is a company recognized for its innovation and commitment to quality in large home appliances. This year, the Italian brand celebrates 80 years of offering products that blend accessibility, innovation, and ease of use.

"The arrival of CANDY to MIDIOS fills us with enthusiasm. We are motivated to work with a prestigious brand committed to innovation and excellence, and we are confident that together we will achieve outstanding results," stated Paula Riera, General Manager of MIDIOS.

Candy emphasized that this alliance with Midios marks a key strategic step in their growth and market expansion plan. "We want to accelerate our positioning as a leading brand in innovation and connectivity in home appliances, enhancing our presence in digital environments, strengthening our value proposition, and broadening our connection with new audiences. We trust that Midios' track record, creativity, and strategic vision will be crucial in addressing this challenge and taking Candy's communication to a new level. Our goal is to consolidate not only as leaders in our segment but also as a brand that understands and evolves with its consumers," affirmed Melisa Aquino, Business Manager Latam at Candy.

For his part, Ignacio Ryan, Chief Operating Officer at MIDIOS, noted: "Our commitment is to develop media strategies that not only enhance CANDY’s visibility but also drive its growth and market consolidation. We will work as a team to create effective campaigns aligned with the brand's objectives, ensuring a solid and relevant presence across all key channels."

About MIDIOS: www.midios.com / @agenciamidios
About CANDY: www.candy.com.ar/