At Signpost India, I am responsible for building an Outside-In approach for India as a market and I work with brands who deem the subcontinent to be one of their priority markets.

Signpost India Ltd is India's leading Digital Out-of-Home (DOOH) and integrated advertising media enterprise. Our mission is to modernize cityscapes where traditional aesthetics meet innovation, ensuring minimum spillover and maximum returns to stakeholders, while touching lives across metros in India with an extensive DOOH media presence.

Listed on the Bombay Stock Exchange and the National Stock Exchange of India on the 14th Feb, 2024, symbolizes a new era for the company & have a plan to invest ₹100 crores (approx 15 million USD) in the next two years to build infrastructure at public places where its digital billboards would be placed.

We have our in-house platform ready to power programmatic DOOH and our portfolio includes billboards (conventional, backlit, digital), transit media (skywalks, bus panels, airports, metro stations, bus queue shelters, and smart mobile vans), as well as innovative assets like kiosks, traffic booths, and electric public bicycle stations.

As part of our digital transformation mandate, Signpost has made significant investments to build in-house AI/ML tools to optimize OOH asset selection for clients based on target audience, key data points, and proximity to retail outlets and we are programmatically enabled.

ESG 2040 - We have focused our investments on replacing/originating net zero emissions by 2040 as per the ESG target. We have transformed 95% of our illuminated media to light-emitting diode technology thereby reinforcing our commitment towards sustainability.