Khoa started his research career with NFO Vietnam in 2000 and then moved to work with NFO/ TNS Singapore for 5 years, handling multi-country projects with a focus on FMCG, Telecom & Finance sectors. Khoa’s expertise in Consumer Research spans across a wide range of key research areas including U&A, brand tracking, product & concept test, market sizing, branding & segmentation, and customer satisfaction studies across qualitative & quantitative aspects.
Whilst based in Singapore, Khoa also worked with Visa International and was in charge of delivering consumer insights to support the Asia Pacific region in the areas of e-commerce, contactless & mobile payment and money transfer.
Khoa has joined Nielsen Vietnam since 2009, and is currently leading the Financial Services & Telecom-Technology teams at Nielsen Vietnam to assist banks, financial institutions & mobile/telecom clients in understanding consumer insights to build strong brands and monitor their performance, fine-tune and develop new products/ services to meet consumers’ unmet needs, evaluate the compliance towards the organization processes/ procedures… to ultimately grow the business in Vietnam.
