September 5, 2018
Submitted by
London – 5th September 2018
With the launch last year of the MMA EMEA Business Impact Index, based on EMEA Smarties entries, we can today announce the shortlist for the 2018 MMA EMEA Smarties Awards.
The weighing of the judging criteria toward business impact is again the most critical element in determining which campaigns will win a Smarties. The MMA EMEA entries will be reviewed by an independent jury, comprised of senior marketer, and agency professionals, chaired by Jonny Freeman, Global Digital Communications, BP. The jury evaluates the shortlisted campaigns within 18 categories based on four criteria: strategy, execution, creativity, and business impact.
“As the MMA continues to enlighten, empower and enable the marketing community, it is good to see this being transmitted into the live campaigns being run across the whole EMEA region as marketers strive to make the biggest impact in their quest for business growth.”, said Chris Babayode, Managing Director, MMA EMEA.
The shortlist for the 2018 EMEA Smarties Awards includes:
Brand Awareness
- Doritos and AdColony Turkey / AdColony
Doritos Jurassic World - BPN Istanbul and TURKCELL
Seeing through disabilities - Vodafone Turkey and Mindshare / Mindshare Turkey
Vodafone Skip (Hack) the Ad - Dimes Moments / Dimes and MG MEDIA
The Fresh Side of Traffic - Sky Deutschland Fernsehen and Serviceplan Group/ Mediaplus, Germany
Say it with Sky - BMW and Serviceplan Group/ Mediaplus, Germany
Automated Hero-Trailers - Garanti Bank and Garanti Bank
Garanti Cep's Voice Assistant - UGI
Lead Generation / Direct Response / Conversions
- Akbank and Hype
Akbank - "They tweet, we listen” - Renault Turkey / Megane Sedan and Wavemaker
Megane Sedan Test Drive - Curry's PC World and GroundTruth
Curry's PC World - Prospecting and Retargeting - AKBANK and HYPE / AKBANK
Smart Cross-Channel Targeting for SME Segment - Daimler AG Turkey and Zenith Turkey
Mercedes-Benz LinkedIn Lead Gen Case - KIA and Havas Media
Kia Lead Generation System - KFC and Yonder Media
KFC CRM Rewards Program - Shoprite and Yonder Media
Shoprite_Checkers Win a Car
Product / Services Launch
- Vodafone Turkey and Mindshare / Mindshare Turkey
Vodafone Red Fi Sponsorship - Akbank and Akbank
A Close Look at The Fastest Growing Finance App - Netmarble Turkey and Voden Leo Burnett
Lineage 2 Revolution
Promotion
- BURGER KING® South Africa and The Jupiter Drawing Room (Cape Town)
Replace Your Vleis - PepsiCo Lipton Ice Tea and Mindshare
Lipton Ice Tea & Petrol Ofisi Promotion - Shield and Gorilla
Be The Next Champion - Shield and Gorilla
Azishe - Shoprite and Yonder Media
Shoprite_Checkers Win a Car - OMO and Digitas Liquorice
OMO Stains Don't Matter
Relationship Building / CRM
- BMW and Serviceplan Group/ Mediaplus, Germany
Automated Hero-Trailers - Knorr and Digitas Liquorice
Knorr Whatsfordinner Leave No Food Behind
Social Impact / Not for Profit
- Turkcell Hello Hope App and BPN İstanbul
Hello Hope - OMO and Mindshare Turkey / Mindshare
OMO Collect Memories
Cross Media
- Vodafone Turkey and Mindshare / Mindshare Turkey
Vodafone Fi Sponsorship - Can Manay - Akbank and Akbank
TV & Mobile: Probably the Best Couple Ever - Netmarble Turkey and Voden Leo Burnett
Lineage 2 Revolution
Cross Mobile Integration
- Akbank and Akbank
TV & Mobile: Probably the Best Couple Ever - Netmarble Turkey and Voden Leo Burnett
Lineage 2 Revolution - Knorr and Digitas Liquorice
Knorr Whatsfordinner Leave No Food Behind
Marketing within a Mobile Gaming Environment
- Doritos and AdColony Turkey / AdColony
Doritos Jurassic World - OMD and Gameloft Advertising Solutions
Gameloft Advertising Solutions OMD Hasbro Beyblades Burst Mini Game - Sensodyne and Mediacom
Sensodyne Nitro GameLoft Minigame - Clear and Mindshare Turkey
Clear Aurora
Programmatic
- Chivas Regal and S4M
Travel Retail Airport Geo-Targeting - Add Hope and Mark1
Add Hope in VR - Akbank and Akbank
TV & Mobile: Probably the Best Couple Ever
Mobile App
- Akbank and Akbank
A Close Look at The Fastest Growing Finance App - Garanti Bank and Garanti Bank
Garanti Bank Mobile Banking - Garanti Cep - Shoprite and Yonder Media
Shoprite_Checkers Win a Car
Mobile Search
- Turkcell, BİP, Turkcell and BPN istanbul
WhatsApp Down - Akbank and PNC / Akbank
The Future of Mobile Search Ads - Pegasus Airlines and Hype
Do You Still See the Same Ads - Capfin and Mindshare
Capfin
Mobile Native
- Vodafone and Mindshare
Freezone Rift is Mine - Akbank Sanat and Mediacom Turkey
Akbank Sanat - “The Jazz State of The City” - Shield and Gorilla
Pressure Moments - Nescafé 3in1 and Mindshare Turkey
Nescafé Sees the Car in Your Fortune
Mobile Social
- Vodafone Turkey and Mindshare Turkey
Vodafone Red - Retweet to Watch - Akbank and Hype
Akbank - "They tweet, we listen” - Vodafone Turkey and Mindshare / Mindshare Turkey
Vodafone IOT Smart Watch - Ford and GTB / Mindshare
Ford Chatbot - Polo and Mindshare Turkey
Get Artsy with Polo - Knorr and Digitas Liquorice
Knorr Whatsfordinner Leave No Food Behind
Innovation
- BPN Istanbul and TURKCELL
Seeing through disabilities - Orange Finanse and Initiative / Reprise
Orange Finanse tracks whole consumer journey! - Renault Turkey / Megane Sedan and Wavemaker
Megane Sedan Test Drive - Akbank Sanat and Mediacom Turkey
Akbank Sanat - “The Jazz State of The City” - Sky Deutschland Fernsehen and Serviceplan / Mediaplus, Germany
Say it with Sky - BMW and Serviceplan Group / Mediaplus, Germany
Automated Hero-Trailers - Shoprite and Yonder Media
Shoprite_Checkers Win a Car - KFC and Yonder Media
KFC CRM Rewards Program
Location Based
- Orange Finanse and Initiative / Reprise
Orange Finanse tracks whole consumer journey! - Chivas Regal and S4M
Travel Retail Airport Geo-Targeting - Vodafone Turkey and Mindshare / Mindshare Turkey
Vodafone - Enjoy More in Foursquare - Dimes and AdColony Turkey
Dimes Breakfast Street Foursquare Campaign - Curry's PC World and GroundTruth
Curry's PC World - Prospecting and Retargeting - Akbank Sanat and Mediacom Turkey
Akbank Sanat - “The Jazz State of The City” - Universal Pictures and mSix
Fifty Shades Freed
Mobile Video
- Doritos and AdColony Turkey / AdColony
Doritos Jurassic World - Sunsilk and AdColony
Sunsilk Aurora Interactive Video Campaign - BPN Istanbul and TURKCELL
Seeing through disabilities - Rexona and Mindshare Turkey
Rexona Aurora - Sky Deutschland Fernsehen and Serviceplan / Mediaplus, Germany
Say it with Sky - Turkish Airlines and People Initiative
Go Beyond With 5 Senses Interactive Video
VR/AR
- Vodafone Turkey and Mindshare / Mindshare Turkey
Freezone Data Hunters - Deutsche Telekom and Publicis. Sapient
AR Sports: A mixed Reality Football Experience - OMO and Digitas Liquorice
OMO Stains Don't Matter
360 Degree Video
- Bahrain International Circuit and InMobi | Mindshare
Race Your Way to Success! - Volvo XC40 and Mindshare Spain
Get a closer look of Volvo XC40
Mobile Audio
- Akbank Sanat and Mediacom Turkey
Akbank Sanat - “The Jazz State of The City” - Mediacom/Snickers/Spotify and Mediacom / Spotify
The Hunger Spotter