Agenda

In today’s 24/7  mobile landscape, it’s essential to reach consumers in new and innovative ways. So, when Chobani recently launched its new Love This Life™  brand platform – a celebration of real, authentic and naturally delicious moments in life – it knew it had to deploy a multi-media, multi-platform campaign that intersected consumers in new channels. That commitment to creating relationships is the heart of Chobani’s social and mobile strategy – which in turn has become the heart of the campaign, from the creative launch on YouTube to mobile shopper marketing programs and unique digital partnerships that bring Chobani’s philosophy to life. Join Chobani Chief Marketing and Brand Officer Peter McGuinness as he discusses the Love This Life™ campaign, its core beliefs and how the No-1 Greek Yogurt company continues to engage with its consumers across platforms.  

This year, the number of people connecting to a social network via a mobile device is expected to surpass those connecting online, creating a true “mocial” society. In a world where people rely heavily on mobile devices to stay connected, it is imperative companies leverage its technology to gain customer perspectives. With every customer interaction, there are significant moments that have the power to change the way they feel about a company. We will take a look at how Western Union is leveraging “mocial” to be a business driver and enabler, while ensuring key moments that matter in the customer journey are maximized for them.

The newest device, the latest social media trend – they can all change in an instant. The one constant a marketer has is the lasting relationship they have with the consumer, no matter where they come in contact. How you create, engage and build those relationships is what will seal your fate. In this session, EA’s Chief Marketing Officer Chris Bruzzo will share insights for how the videogame leader with hundreds of millions of players in its network is fostering meaningful, lasting relationships with consumers no matter the platform. He’ll also share how traditional marketing roles are changing as a result.  

As the nation’s largest publically traded personal lines insurer – protecting 16 million households from life's uncertainties through auto, home, life and other insurance – Allstate serves a vast customer base. But like most insurers, customer interaction can be infrequent, typically centered around key inflection points like onboarding, renewing a policy, filing a claim or changing coverage due to a change in life stage. Allstate is aggressively changing that dynamic by leveraging digital marketing – especially mobile – to add high-value tools and services that its customers can use every day. Join Allstate CMO Sanjay Gupta as he discusses how the company is creating a wide array of new customer engagement touch points and becoming much more relevant to their everyday lives via a comprehensive mobile app that delivers an unexpected array of conveniences.