MEMBERS IN THE NEWS - SEPTEMBER 2009

ASIA PACIFIC

Digital advertising to lower mobile phone costs on consumers
August 2009
Source: infoworld, mis-asia
Summary: Just like traditional marketing practices in print media where newspapers and magazines can afford to sell copies inexpensively, the same manner is expected to happen in the telco industry space once it does digital marketing -- the modern advertising technique via the Internet and mobile phone devices.

MMA launches Philippines Local Council in Partnership with IMMAP
August 2009
Source: afaqs,
Summary: The Mobile Marketing Association (MMA) and the Internet and Mobile Marketing Association of the Philippines (IMMAP) announced a partnership to launch the MMA Philippines Local Council.

Mobile marketing
August 2009
Source: bworldonline, abs-cbnnews
Summary: The mobile marketing industry is targeting $60-$90 million in revenues in the next three to five years as it goes global and while mobile phone penetration increases.

Rach to depart OgilvyOne
August 2009
Source: marketing-interactive
Summary: Sean Rach managing director of OgilvyOne and Neo@Ogilvy Hong Kong is departing the agency after nine years with his position to be succeeded by general manager Kitty Wong.

Mobile phones a bright spot for advertising
August 2009
Source: The INQUIRER Network
Summary: Despite getting only a tiny portion of the total advertising budget, marketing experts see a promising platform in mobile phones as these devices become even more indispensable for consumers because of the Internet.

Proximity Philippines/BBDO Guerrero dominate Boomerang Awards
August 2009
Source: brandrepublic, media asia
Summary: Proximity Philippines/BBDO Guerrero took home four of the nine awards at the Internet and Mobile Marketing Association’s Boomerang Digital Awards.

EUROPE, MIDDLE EAST & AFRICA

 Event: Mobile Marketing Forum
August 2009
Source: Mobile Ticker
Summary:  A news article focusing on the upcoming European MMF listing brand speakers including Coca-Cola.
 

El Forum de Marketing Móvil reunirá a las marcas más importantes del mundo
August 2009
Source: Puro Marketing- Pan regional, Marketing2marketing - Colombia , Press Release Point - Brazil
Summary: This article covers the MMF in Berlin, and highlights speakers at event
Member companies mentioned: Auto Trader, BBC World Wide, BMW, Coca-Cola, Deutsche Post, Lufthansa, Nestlé, Nike, Procter & Gamble, Pepsi, RTL y Sony Ericsson

MMA Announces Call for Nominations
August 2009
Source: WGWorld
Summary: A news announcement covering the MMA’s call for nominations for its Annual Global Awards Program.

Behavioral targeting: The dos and don'ts
August 2009
Source: DM News
Summary:  An article on consumer behavior and five simple rules for marketers to follow when evaluating your campaigns that utilize behavioral intelligence.
Member companies mentioned: Nokia, Google, Publicis, Loopt

Location-Based Advertising Focus of MetaPlaces09
August 2009
Source: GPS World
Summary:  This article is based on the event  MetaPlaces09, which is a location based awareness event that brings together major names and innovators in the industry.

New Mobile Marketing Guidelines Open for Public Review
August 2009
Source: WebProNews
Summary:  A news announcement covering the MMA’s announcement of the “Global Mobile Marketing Guidelines” being opened for public review.
Member companies mentioned: Crisp Wireless, AdMob

MMA Releases Review Of v4.0 Marketing Guidelines
August 2009
Source: Mobile Marketing Watch
Summary:  A news announcement covering the MMA’s announcement of the “Global Mobile Marketing Guidelines” being opened for public review.

AgriMarketing Announces Trends in Agriculture Speaker Line-Up
August 2009
Source: AgriMarketing
Summary:  An announcement from the AgriMarketing conference announcing their speaker line-up which includes the MMA.

MMA Solicits Public Comment On New Guidelines
August 2009
Source: MobiAd News
Summary:  A news announcement covering the MMA’s announcement of the “Global Mobile Marketing Guidelines” being opened for public review.

Mobile Site Design: A Standards-Free Wild West
August 2009
Source: StoreFront Back Talk
Summary:  An article covering M-Commerce and how the sheer absence of Mobile Web design standards is a daunting problem for retailers that have yet to launch transaction-ready mobile sites.

New Worries About Children With Cellphones
August 2009
Source: New York Times
Summary:  This article discusses how children are using mobile phones to access 3rd party applications and are being charged for subscriptions without the knowledge that they are being charged for these services.
Member compaines mentioned: AT&T, Verizon

Mobile leaders recoil from the spam trap
August 2009
Source: DM News
Summary:  This article highlights how mobile leaders are working to control mobile spam and keep the consumer safe and teach legitimate marketers to become compliant in the mobile marketing space.