Initial organizational conference calls for two of these initiative task forces have been scheduled as follows:
Mobile Marketing Effectiveness: Wednesday, August 26th 11 AM Eastern Time
Consumer Engagement: Wednesday, August 26th 12 PM Eastern Time
Members who would like to work these initiatives, please email [email protected]. Visit the Research and Metrics Committee Homepage FEATURED RESEARCH REPORT  Each month, MMA Market Intelligence publishes a digest of recent research from sources throughout the industry. August's digest includes research from MMA, Forrester, Acision and OgilvyOne, GSA Association and others.
Read August 2009 Reseach Summary
Mobile Advertising and Marketing 2009 ‐ Market analysis and forecasts 2009‐2014
Companies and Markets
This report analyses the market drivers and barriers affecting mobile advertising and marketing. It discusses the main market trends and charts the market evolution in the US and Europe. The report examines mobile advertising opportunities presented by MMS, video, TV, LBS, contextual advertising, as well as other niche possibilities.
Mobile Advertising Quietly Grows
Gartner
Mobile advertising spending will increase in 2009, despite adversity in the overall advertising market. But don't expect a real breakout until 2011. A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels. By 2013, the research firm expects mobile ad spending to surpass $13 billion, with the Asia‐Pacific region leading the way, followed by North America and Europe. |
