LATEST MILESTONE
U.S. Consumer Best Practices for Cross-Carrier Mobile Content Services Released
Thanks to the dedication of the U.S. Consumer Best Practices committee, a new version of the Consumer Best Practices guidelines was released on July 1st, consolidating the carrier playbooks of AT&T, Sprint, T-Mobile USA and Verizon Wireless and providing the industry’s first single reference for the mobile marketing ecosystem. Read the full story.
LATEST UPDATES & EVENTS
Scheduled Releases:
U.S. Consumer Best Practices for Cross-Carrier Mobile Content Services Released
Thanks to the dedication of the U.S. Consumer Best Practices committee, a new version of the Consumer Best Practices guidelines was released on July 1st, consolidating the carrier playbooks of AT&T, Sprint, T-Mobile USA and Verizon Wireless and providing the industry’s first single reference for the mobile marketing ecosystem. Read the full story.
LATEST UPDATES & EVENTS
Scheduled Releases:
- September 2009: Global Mobile Advertising Overview v4.0
- October 2009: U.S. Consumer Best Practices Guidelines v4.1
Activity, Milestones & Events:
- The Global Mobile Advertising Guidelines document is in committee quorum. Look for the public review cycle in the beginning of August.
- The North America Women in Wireless committee held a webinar on media relations/ public speaking on July 27th.
- Look for a public review of the Bluetooth Marketing Best Practices document this summer.
- A task force on Location Based Advertising has been formed to address appropriate practices for targeting consumers based on location. Please send an email to [email protected] if you are interested in participating.
- The Global Academic Outreach committee is accepting new committee members.