| LATEST UPDATE | |||
| MMA Research and Metrics Committee | |||
 | During its July 8th meeting, the MMA Research and Metrics Committee decided to prioritize three research initiatives:
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Initial organizational conference calls for two of these initiative task forces have been scheduled as follows: Visit the Research and Metrics Committee Homepage
FEATURED RESEARCH REPORT MMA and Research Partners Luth Research released findings of their June 2009 study on wireless phone users with text or web access capabilities. Of those who completed the online poll, 64% said their phone was equipped with the ability to access the Internet, and close to half (43%) said they use it. The study investigates the activities preferred by these Internet savvy mobile users, and how these activities vary by key demographic and mobile-relevant variables, like age, ethnicity, or carrier. See the full report Popular Activities of US Mobile Phone Internet Users – June 2009
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