50 members featured in the press in the past month:
AdMob, AT&T, Bango, BMW Group, BrightKite, Buongiorno, Cellfish Media, comScore Inc, comverse, Fox Mobile Entertainment, Hanzo, Isobar, Jinny Software, Hong Bao Media, LavaLife Mobile, mBlox, nKhoj, Millennial Media, Mobile2Win, Mobile Media, Mobilera Media, Mobile Dreams Factor, Mobile Messenger, MX Telecom, Nokia, NeuStar, NextWeb Media, Ogilvy Worldwide, OpenMarket, Openwave, PlayPhone, Publicis NA, Puca Technologies, Pudding Media, Reliance Communications, Reuters Smaato, Sprint-Nextel, Sybase 365, Tata Teleservices, Telescope Inc, Thumbplay, The Coca-Cola Company, The Nielsen Company, T-Mobile, Velti, VeriSign, Verizon Wireless, Yahoo!, Wunderman |
 ASIA PACIFIC
Mobile Marketing Association unveils global board
July 2009
Source: Marketing Interative, India Infoline
Summary: An article focusing on the MMA’s new global board
Member companies mentioned: HANZO, iLoop Mobile, CNN , The Hyperfactory, OgilvyOne, Isobar Asia Pacific, Windows Live, Puca Technologies, comScore Inc, Mobilera, Mobile Dreams Factory, AdMob , Microsoft, Wunderman, Mobext, The Nielsen Company, Millennial Media, The Coca-Cola Company
MMA names Rach as chairman
July 2009
Source: Marketing Interactive
Summary: An article focusing on how the Mobile Marketing Association elected Sean Rach, MD for OgilvyOne Worldwide Hong Kong as chairman for Asia Pacific to replace Jimmy Poon, MD for Puca Technologies.
Member companies mentioned: OgilvyOne Worldwide and Puca Technologies
We are here to educate and evangelise mobile marketing as a medium” says MMA India
July 2009
Source: TelecomTiger, Media Buzz
Summary: A feature article examining the growing mobile marketing industry in India.
Member companies mentioned: Admob, BDA Connect, Coca-Cola, Google, Group M, Hungama, Indiagames, Microsoft , mKhoj, mobile2win, Nokia, Reuters, Vodafone, Tata Teleservices, Velti and Yahoo! India, Procter & Gamble, Johnson & Johnson
Reliance Communications partners With 3rd Space
July 2009
Source: Web Newswire, Tech Wack
Summary: Reliance Communications, India’s leading telecom player, has partnered with UK based mobile marketing company, 3rd Space Services Limited, to launch advertising funded videos on its Reliance Mobile platform.
Hear Coca-Cola and BMW Discuss About Mobile Strategies. Watch This Event Online Live From Berlin
July 2009
Source: The Neo Dimension
Summary: The Mobile Marketing Association’s 5th Annual Mobile Marketing Forum Europe in Berlin will bring together leading operators, brands, agencies, content providers, entertainment and media companies from around the world to address hot topics affecting the industry today.
The Mobile Multimedia Adventure has Only Just Begun
July 2009
Source: Media Buzz
Summary: The mobile industry’s enthusiasm for mobile advertising and mobile internet is still vivid. With continuously developing technologies and finally more realistic expectations, the two topics perfectly reinforce each other.
| |  EUROPE, MIDDLE EAST & AFRICA
MMA updates US Best Practice bible
July 2009
Source: Mobile Entertainment, 160 Characters, MMA updates US Best Practice Guidelines
Summary: An article focusing on the update of the US Consumer Best Practices for Cross Carrier Mobile Content Services.
Member companies mentioned: Sprint, Verizon Wireless, T-Mobile, AT & T
Mobile Marketing Forum heads for Berlin
July 2009
Source: Mobile Marketing Magazine
Summary: A news article focusing on the MMF event in Berlin outlining some of the key speakers
Member companies mentioned: The Coca Cola Company
MMA embraces the mobile affiliate marketer
Source: The Wise Marketer
July 2009
Summary: An article focusing on the launch of the MMA Affiliate programme
Member companies mentioned: MX Telecom
Arda Kertmelioğlu Mobile Marketing Association Global yönetim kurulunda
Source: Mediacat Online, BTNet.tr, Chip.com
July 2009
Summary: An article focusing on the launch of the MMA Turkey local council following the official launch meeting on July 28th.
Member companies mentioned: Mobilera, Nielsen, Coca-Cola, Ogilvy Group, AKQA, Velti, Wunderman, Ericsson, Zed Worldwide and Vodafone | .................................................................................................................................................................................. | 
LATIN AMERICA
Federico Pisani é o novo chairman global da MMA
July 2009
Source: Teletime - Brazil
Summary: A news piece listing all members of the new Global Board.
Featured Members: Admob, Coca-Cola, Microsoft
Mejores Prácticas
Source: IT Now – Pan regional
July 2009
Summary: This article covers the launch of the new CBP in USA in conjuction with the main carriers of the country.
Featured Members: Verizon Wireless, AT&T, Sprint, T-Mobile
MMA lança programa para profissionais
July 2009
Source: AdNews - Brazil, Dinero - Colombia, Mundo do Marketing - Brazil, Puro Marketing - Panregional
Summary: This article talks about the MMA new affiliate program and the collaboration of the association members.
Featured Members: Mobile Messenger, VeriSign® Messaging e Mobile Media, MX Telecom, PlayPhone, Cellfish Media, NextWeb Media | | 
NORTH AMERICA Mobile marketing: Mayberry or the Wild West?
June 2009
Source: FierceMobileContent
Summary: This article was written by Mike Wehrs for FierceMobileContent as a regular column, this covers how mobile marketing compares to the Mayberry or the Wild West in how mobile marketing campaigns are ran.
Top mobile carriers speaking same language with latest MMA guidelines
July 2009
Source: DM News, TMCnet, Wireless Week, Wireless and Mobile News, Mobile Marketing Watch, Media Post, Mobile Marketer, TMCnet, destionationCRM
Summary: This is an article on the new Consumer Best Practices update for Cross-Carrier Mobile Content Services.
Member companies mentioned: Verizon Wireless, T-Mobile, Sprint, AT&T
Text-message marketing taps interested customers
July 2009
Source: SBJ.net
Summary: The article discusses how customers feel when they receive text messages from companies without having to feel like they are receiving an advertisement since the customer requested this form of communication.
Text marketing gets message into hands of on-the-go consumers
July 2009
Source: Kansas City Star
Summary: An article highlighting how mobile phone penetration is soaring, consumers are more tech-savvy than ever and the volume of text messages sent exceeds the number of phone calls made.
Michael Jackson and text messaging
July 2009
Source: Adotas
Summary: An article focusing on how essential our cell phones are to us and receiving information via cell phone is increasing.
Forrester Not Predicting Year Of Mobile In 2009 (or 2010)
July 2009
Source: Media Post
Summary: A report exploring the year of mobile marketing as Forrester cites hurdles such as complexity around metrics, carrier relationships and limited consumer mobile data use as stifling mainstream mobile marketing today.
FirstNews Briefs for July 8, 2009
July 2009
Source: Wireless Week
Summary: A news announcement covering the elected Herve Le Jouan, managing director of the comScore Census Solutions Group, to the MMA’s Global Board of Directors.
Member companies mentioned: comScore Census Solutions Group
The Weather Channel optimizes mobile site for smartphones
July 2009
Source: Mobile Marketer
Summary: A news announcement from the Weather Channel Interactive launching the newest version of its Weather.com Mobile Web site, which is optimized for smartphones. Cameron Clayton, the newly appointed vice president of mobile for The Weather Channel Interactive is on the Global Board of Directors for the MMA.
Member companies mentioned: The Weather Channel
The Seven Myths Of Mobile Advertising
July 2009
Source: Media Post
Summary: This article explores the seven myths of mobile advertising and what's realistic today and what's been mystified by industry hype, brands, agencies and publishers alike.
Mike Wehrs: the mobiThinking interview
July 2009
Source: mobiThinking
Summary: This is a question and answer article including Mike Wehrs discussing the recession and convincing brands to invest in mobile. |
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