PerformAce: Data-Driven Digital Solutions
PerformAce is a Martech company operating out of Gurugram, specializing in data-backed digital marketing solutions for brands and agencies. Its core mission is to develop precision-targeted, performance-driven campaigns that consistently yield measurable results across various marketing objectives.
The company delivers on this promise through a suite of five key offerings, each focused on a specific area of the modern advertising ecosystem:
InSightX: Audience Intelligence
InSightX is a sophisticated audience planning tool. It enables marketers to blend a variety of data, including behavioural, geo, and psycho demographics. This deep, blended analysis provides a comprehensive understanding of the audience—who they are, where they are, and what they care about—leading to smarter, more contextually relevant campaigns.
NativeX: Streamlined Native Advertising
NativeX simplifies the execution of native-style ads. It aggregates capabilities from multiple Supply-Side Platforms (SSPs) into one streamlined platform, allowing advertisers to run native ads across a wide network of websites and apps without the complexity of managing each channel individually.
AudienceX: Privacy-First Targeting
AudienceX focuses on precise, privacy-first audience targeting. Rather than relying on sensitive personally identifiable information (PII), the platform uses curated audience data powered by behavioural and interest-based signals. This allows advertisers to effectively reach the right people at the right time while adhering to modern data privacy standards.
VisionTV: Connected TV (CTV) Excellence
VisionTV is dedicated to advertising within the Connected TV (CTV) ecosystem. It uses AI- powered segmentation and robust brand safety measures to ensure scale and effectiveness. Key features include:
1. Unique Reach Planning for tracking inventory exposure.
2. Discrete Frequency Capping to minimize ad fatigue and wasted spend.
3. Household Sync to enhance brand storytelling across CTV and mobile devices.
4. Attention planning and mapping to take the matrix beyond VTR