Data

How Marketers Use Location Data: MMA Marketer Study

This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight the data that revealed the following:

Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer. Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data – vast amounts of it – and deciding what to do with that data has become the million-dollar question for today’s marketers. 

The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest State of Mobile Acquisition report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.

Over the past few years, marketers have seen an explosion of customer data. The problem is that this data often ​reflects the fragmented pieces that make up a customer’s shopping journey. To accelerate your marketing strategy beyond these micro-moments and ignite shopper action, it’s crucial to know which data points are important, and how to strategically combine them. 

In this webinar discussion you'll learn:​ 

What You Missed in High School Chemistry Is Costing You Marketing Dollars

Awareness is growing about the widely divergent quality of location data and the realities of what can be done with it. But what tools can agencies, marketers and publishers use to sort the wheat from the chaff, and make sure that investments in mobile and location data are not wasted?

Travel back to the classroom with PlaceIQ and the MMA, for a practical course that will help you confidently understand accuracy vs. precision and other critical core concepts when:

Join Urban Airship’s digital strategist Stephanie Capretto and senior director of product, Bill Schneider, as they bring to light the latest data, best practices and innovative strategies gleaned from hundreds of retail apps. They will share year-over-year holiday retail trends and insights that you can use throughout the year.

The objective of Media Planning is to enable Advertisers to meet the objectives of marketing campaigns. People working within the roles of Media Planners are domain experts of the space. The term Domain Expert refers to a person that has expertise in a given area and able to make appropriate decisions based on this expertise. In the Data Science world there is debate for when to use domain expertise and when to use machine learning (e.g. automated learnings from data), and is one superior to the other.

Serving as a deeper dive into the MMA’s recent white paper release - “Demystifying Location Data Accuracy”, this session brings together the leading industry experts (members of the MMA’s Location Data Accuracy Working Group) to define and drive transparency and greater data quality. A priority for marketers, because, at its simplest, accurate location data is proven to increase relevance to consumers, leading to improved ad performance.

Our expert panelists will share their insights, covering: