MMA India, in association with mFilterIt, has published the Ad Fraud Elimination Guidelines recommending best practices to combat the challenge through collaborative endeavours of advertisers, agencies and the publishers.
This approach recommends, for the first time ever, how advertisers, agencies and publishers can collaboratively work together, implementing best practices, to combat ad-fraud collectively and holistically. Only then a trust can be ensured throughout the value chain building an effective, RoI driven, and synergetic digital advertising ecosystem.
Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced today it has raised an $18.5 million extension to its Series C funding round from data-driven venture capital firm SignalFire.
SMARTIES X Best in Show Awarded to Johnnie Walker and What’s Your Problem Brand Solutions for “The World’s Most Travelled Billboard and Preparation H and Revolution Digital for “Preparation H “Back There Care” Campaign wins North America Best in Show
Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement
