Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this …
Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In this session, we dive into the obstacles fo…
Exploring the growing strategic role of video—especially Connected TV (CTV)—in modern marketing. You’ll learn how brands are navigating omnichannel ex…