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Consumer Briefing

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Mindshare:How Advertisers Generate the Right Insights to Deliver Great Results - MMA UK Consumer Insight Briefing 5th April 2011

Mindshare: How Advertisers Generate Great Insights to Deliver Great Results

MMA UK Consumer Insight Briefing - 5 April 2011

Claire Valoti

Research Type(s): 
Consumer Briefing
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GetJar: Now You Have an App for That, What's Next? - MMA UK Consumer Insight Briefing 5th April 2011

GetJar: Now That You Have an App for That, What's Next?

MMA UK Consumer Insight Briefing - 5 April 2011

Berenice Kalan, Marketing Director, [email protected]

  • Consumers obtain more content from their mobile phones then they do from TV, radio or print in today's society.
  • Brands and marketers have realised this and are building apps to distribute their content globally across multiple platforms.

 

Research Type(s): 
Consumer Briefing
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TNS Technology: Tracking the Changing Mobile Ecosystem - MMA UK Consumer Insight Briefing 5th April 2011

Tracking the Changing Mobile Ecosystem: A TNS Technology Discussion

MMA UK Consumer Insight Briefing - 5 April 2011

  • Discover how consumers across the world use their mobiles
  • Discover how the world lives online
Research Type(s): 
Consumer Briefing
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comScore Mobile Media Metrics - MMA UK Consumer Insight Briefing 5th April 2011

comScore Mobile Media Metrics: Improving the Efficiency of Advertising, Planning, Buying & Reporting 

MMA UK Consumer Insight Briefing - 5 April 2011

Jeremy Copp, Vice President Mobile Europe, [email protected]

 

Research Type(s): 
Consumer Briefing
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MMA-LIGHTSPEED OCT 2010 EMEA MOBILE CONSUMER BRIEFINGS-CHRISTMAS SHOPPING (NOVEMBER 2010)

As the holiday season approaches, do mobile phone users expect to use their phones to do some of their holiday shopping or for organizing celebrations? If they are, what do they plan to use their phone for and where? What types of gifts would be helpful to shop for using a mobile phone? Will consumers spend more or less on holiday gifts this year?
 
To find out, MMA ran an online survey on the Lightspeed Research omnibus in each of the UK, France and Germany from the 19 to the 25 October 2010.
Content Tags (Deprecated): 
UK
France
Germany
Lightspeed
EMEA
Christmas Shopping
Research Type(s): 
Consumer Briefing
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MMA LUTH OCTOBER 2010 US MOBILE CONSUMER BRIEFING HOLIDAY SHOPPING VIA MOBILE (NOVEMBER 2010)

As the holiday season approaches, do mobile phone users expect to use their phones to do some of their holiday shopping or for organizing celebrations? If they are, what do they plan to use their phone for and where? What types of gifts would be helpful to shop for using a mobile phone?
Research Type(s): 
Consumer Briefing
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MMA-Lightspeed Sept 2010 EMEA Mobile Consumer Briefings - Mobile Apps

 Executive Summary:

This month's Briefing reveals the engagment of mobile phone owners in UK, France, Germany and -- special this month, the Netherlands --  with downloadable mobile applications available through “app stores.” The results confirm Mobile apps are now a viable “medium within the medium”, offering large reach for advertisers via free entertainment apps, and significant unmet consumer demand for new app utilities in many business categories.

Research Type(s): 
Consumer Briefing
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MMA-Luth Sept 2010 US Mobile Consumer Briefing -- Mobile Apps

 Executive Summary:

Research Type(s): 
Consumer Briefing
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MMA-Lightspeed August EMEA Mobile Consumer Briefings -- Mobile Adverts

Are mobile phone owners in the UK, France and Germany noticing adverts delivered to their mobile phones and are they responding to these adverts?

Research Type(s): 
Consumer Briefing
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MMA-Luth August 2010 US Mobile Consumer Briefing -- Mobile Advertising

Within the past month, how often did mobile users notice an advertisement on their mobile phone? How often did they respond? What type of advertisements did mobile users respond to and what products/services were they promoting? What types of ads are most affective and would make mobile users more likely to purchase or learn more about a product?

These questions were addressed in the recent SavvyQuest™ omnibus survey sponsored by MMA conducted August 16 to August 20, 2010. Fully, 92% of all U.S. adult consumers surveyed for this study reported having a cell phone. Respondents who owned a cell phone participated in the full study and were asked the following questions regarding their cell phone and usage of certain mobile phone features:

Research Type(s): 
Consumer Briefing

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