Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier. The Modern Gaming Marketing…
A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today,…
A market-sizing and benchmarking report from the MMA South Africa Retail Media Task Force and the Data + CX Think Tank (DATT), mapping South Africa's…
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa…
Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönet…
MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI…
The MMA SMARTIES Awards is the world’s only global marketing awards program honoring innovation, creativity, and success – highlighting the teams and …
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