The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel. 

Decision Lab

Brands in Asia are experiencing disruption as consumers adopt new technologies and interact with products and campaigns in new ways. Decision Lab is here to change the decision making process, making your marketing more agile, data-driven and connected to your consumers’ changing habits. They said it’s time to digitalize.