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The CEO and CMO Summit comprises of an esteemed group of global leaders across the Mobile Marketing ecosystem. The advisory board will collaborate with the MMA to guide and influence the programming and speaker line-up. The Advisory Board includes: |
| BENOIT CORBIN Owner Ocito .......................................................................................................................................................................................................................................................................................... |
 MELIS ERTEM Media & Entertainment and Telco Services Division Head Turkcell She has been in Telecommunications, Value Added Services Industry since 2002. She built the Mobile Marketing & Advertising Division within Turkcell and set the vision and business models of mobile marketing since 2005. She coordinated and educated mobile players and marketing entities in order to expand the market and the usage of mobile marketing as an alternative media and a direct marketing tool, she also formed and managed Turkcell’s mobile marketing ecosystem. She expanded the Mobile Marketing Business from $1 million with 12 brands, 4 mobile marketing agencies and 2 products in 2005 to $100 with 450 brands, more than 25 mobile marketing, digital marketing, media and conventional advertisement agencies and 24 products. Among these products, the world’s first ringbacktone advertising platform, "Tone & Win" is selected as the "Best Mobile Advertising Service" at the 14th GSMA Global Mobile Awards. Moreover she coordinated the building of mobile advertising permission databases, which is the largest and richest of all operator databases with 12.5 million subscribers. Since the beginning of 2011 she is also in charge of Media & Entertainment & Telco Services Division where her role is not only to manage Turkcell’s consumer value added services portfolio but also to expand mobile media usage via content strategies and strategic partnerships. She Shaped “Mobile Marketing Fundamentals and Strategies Book” published by McGraw Hill (Released in August 2010) She was stated as one of top 50 women in mobile content by Mobile Entertainment Magazine in 2009 and 2010 for two consecutive years also as one of top ten mobiThinkers by mobiThinking in 2009. She was honored with Individual achievement award from MMA in 2010 for her outstanding efforts in evangelizing Mobile Marketing. She is the co-founding member of MMA EMEA, representing Turkcell in the executive board since 2007 and an active member of the GSMA Mobile Advertising Metrics Commitee since 2008. She was also elected as MMA GLOBAL and EMEA chairperson in 2011. Studied in Istanbul at Galatasaray French High School, had her bachelor’s degree from Galatasaray University and had her MBA in Paris at Panthéon – Sorbonne / Dauphine Universities. .......................................................................................................................................................................................................................................................................................... |
| JACK J. HABER Vice President, Global Advertising & Digital Colgate-Palmolive Company Jack is Vice President of Global Advertising & Digital for Colgate-Palmolive, where he is responsible for all the Company’s advertising throughout the world, as well as for leading all Colgate digital activities globally, including all channels of digital marketing, and internal applications of digital technologies. Mr. Haber had been Vice President, General Manager of U.S. Oral Care where he led the U.S. launch of Colgate Total toothpaste and led Colgate’s business to market leadership for the first time in over 35 years. Mr. Haber joined Colgate-Palmolive in the Corporate New Ventures and Acquisitions Group where he was responsible for the development of new business opportunities for the Company. He then progressed through increasingly responsible Marketing positions in the US and in Europe and in Global Marketing, where he led the development and worldwide launch of Colgate Total toothpaste. Mr. Haber was chosen as Brandweek Marketer of the Year in 1998, and was also selected as one of Advertising Age’s top 100. .......................................................................................................................................................................................................................................................................................... |
 LISA HOOKDirector, President and Chief Executive Officer Neustar With more than 25 years of senior executive experience spanning the communications, media, and entertainment industries, Ms. Hook has held leadership positions at a number of Fortune 500 companies, including President of AOL Broadband and AOL Anywhere; Chief Operating Officer for Time Warner Telecommunications (a division of Time Warner, Inc.); and chief counsel for Viacom Cable. As an attorney, she spent part of her career as a senior advisor at the Federal Communications Commission. Ms. Hook also has extensive experience in finance. She was a partner at Brera Capital Partners, LLC, a New York-based leveraged buyout fund, and managing director at Alpine Capital Group, LLC. Ms. Hook currently serves on the Boards of Directors for Reed Elsevier Group, PLC, Reed Elsevier NV and Reed Elsevier, PLC, and is active as the director of The Ocean Foundation. In the past, she has served on the Board of Covad Communications Group Inc., Time Warner Telecom Inc., National Geographic Ventures, and K-12, Inc., and on the Board of Trustees of the National Public Radio Foundation. Ms. Hook was honored with the 2010 Washington Business Journal’s “Women Who Mean Business” award. She holds a B.A. from Duke University and a J.D. from Dickenson School of Law. .......................................................................................................................................................................................................................................................................................... |
.png) CHARLES JOHNSONGM, Mobile Advertising, Advertiser & Publisher Solutions Microsoft As General Manager of Mobile, Local and Commerce Business Group at Microsoft, Charles Johnson manages the overall Mobile, Local and Commerce Advertising division P&L and is responsible for developing and executing the Mobile Advertising and partner syndication strategy across search and display, as well as local and commerce advertising for both mobile and PC. He works directly with the Mobile Advertising research and development team to develop product requirements for a variety of customers, including advertisers, publishers, mobile carriers and OEM device makers. He has driven cross-company efforts with the Windows Mobility team to develop a comprehensive Microsoft Mobile Advertising monetization strategy and leads the execution of thought leadership initiatives, trade marketing and sales execution in concert with Sales, Marketing and the Consumer & Online teams. Since joining Microsoft in 2002, Johnson has led the execution of Microsoft’s global manufacturing strategy including the prioritization and development of industry solutions and their execution with Microsoft’s worldwide partner ecosystem. As general manager of Microsoft’s manufacturing and resources sector, Johnson managed a team of manufacturing and resources industry sales team within the Enterprise Partner Group, responsible for delivery Microsoft-based solutions to meet the needs of enterprise customers. Prior to joining Microsoft, Johnson held various e-Commerce and New Product Marketing leadership roles with such companies as SeeBeyond and General Electric. His extensive professional background also includes significant experience developing and launching Convenience and “On the Go” consumer products for advertisers such as Procter & Gamble, Coca-Cola and YUM Brands. Johnson earned a bachelor’s degree in business administration from the United States Military Academy, West Point. He is an active Board of Trustee for the Break Though Collaborative and the Executive Leadership Council’s Next Gen Development Initiative. Johnson lives in the Puget Sound area with his wife, two daughters and a son. He enjoys golfing, physical fitness, and supporting his children’s sporting activities. .......................................................................................................................................................................................................................................................................................... |
| SCOTT JONES Co-Founder, Chairman, and Chief Executive Officer ChaCha ChaCha .......................................................................................................................................................................................................................................................................................... |
 BOB LIODICEPresident & CEO Association of National Advertisers Bob Liodice was appointed president and chief executive officer of the ANA (Association of National Advertisers, Inc.) in 2003. Bob was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995. Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, Partnership for a Drug-Free America, Advertising Educational Foundation and an executive committee member of the World Federation of Advertisers. Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University. .......................................................................................................................................................................................................................................................................................... |
.png) JOSHUA MAA Founder and CEO Madhouse Inc. Joshua Maa is the Founder and Chief Executive Officer of Madhouse Inc., China’s largest and most intelligent mobile ad network, with offices in Shanghai, Beijing, and Guangzhou. Joshua Maa is the Founding Member and Board Director of MMA APAC (Mobile Marketing Association, Asia Pacific Region), and the Co-Chair of Global Mobile Advertising Committee. The Committee developed and released mobile advertising guidelines which have been widely applied by most global mobile advertising players. Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the Wireless Business & Operations and International Business Development teams, and helped Tom become the largest Wireless Value-Added Service Provider by revenue in China in 2005. Before TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation, Greater China's leading Mobile Music Entertainment Service Provider. Joshua has over 19 years of managerial experience in Greater China’s New Media, entertainment, and Consumer Marketing industries. .......................................................................................................................................................................................................................................................................................... |
.png) JIM MANISChairman and CEO Mobile Giving Foundation Jim has more than 25 years of experience in developing international markets for technology-based companies. Jim was responsible for the first use of mobile giving in response to relief efforts for the Asian tsunami and Katrina as SVP of m-Qube, Inc. Jim founded the Mobile Giving Foundation in 2007 with the support of other leaders from the wireless and nonprofit communities to pioneer the use of the mobile channel for charitable giving. In addition to his work with the Mobile Giving Foundation, Jim leads the consulting and venture catalyst company of 1024 Wireless Services, and provides strategic direction for its clients in the mobile space. Prior to 1024 Wireless Services, Jim was a member of the founding executive team for m-Qube, Inc where he was responsible for developing and maintaining relationships with their extensive list of carrier partners, securing m-Qube’s position as the market leader for enabling technology-based companies, and advancing the growth and financial success of the industry. Known for his collaborative and inclusive style, Manis re-established the Mobile Marketing Association (MMA) and served as Global Chairman from 2003-2006. He holds a Masters degree from the University of Washington and an undergraduate degree from Illinois State University. .......................................................................................................................................................................................................................................................................................... |
 JAUN ANTONIO MUNOZFounder Unkasoft Advergaming Company He has spent his entire career in the field of consulting and entrepreneurship, covering from the New Media Marketing and Mobile Marketing to Advergaming (advertising games). Since 2004, he co-founded Unkasoft advergaming, a company leading advergaming projects. In 2005 won the award in the Best Business Plan [Instituto de Empresa Business School]. He participates frequently as speaker at various events, conferences,… (Mobile Monday, OME, FirstTuesday, Movilforum...), and collaborates as a teacher in several universities. His experience has been developed both in the public environment and private multinational companies, working with major marketing agencies in Europe (Havas Group, JWT, Universal McCann, TribalDDB, Ogilvy ...). Actively participates in professional organizations related to their field of activity, as the Mobile Marketing Association (MMA) and committees. .......................................................................................................................................................................................................................................................................................... |
 TONY NETHERCUTWith over 20 years of experience in sales and operations at some of the world’s most well-known media companies including Yahoo, DoubleClick, YouTube and AdMob, Tony Nethercutt brings an enviable raft of knowledge and experience to Mojiva, Inc. His role as General Manager has him responsible for key departments in both Mojiva, the mobile ad network as well as Mocean Mobile, the ad serving platform. For 13 years, Tony built his career as a TV sales rep and sales manager for the likes of ABC-TV and New World (at which point he transitioned into the digital space with GeoCities). From there, Mojiva, Inc’s CEO, Dave Gwozdz, hired Tony at DoubleClick to develop specialized programs for advertisers and agencies. The success of these programs garnered press interest and landed Tony on the front page of the Wall Street Journal in ’98. After his time with DoubleClick, Tony moved to Lot21, a pioneering digital agency, which was soon acquired by Carat Interactive in ‘02. From 2002 to 2006, with a broad range of both above-the-line and digital experience, he joined Yahoo and consulted with major agencies on their accounts. This ultimately led to Tony being the only four-time Platinum Sales Award MVP during his time at Yahoo. With these enviable accolades, Tony’s career gained momentum when he joined YouTube as their original VP of Sales. Tony developed and led the YouTube revenue strategy, along with the hiring and training of the team members in sales, account management, and sales operations up until its acquisition. In November of 2006, following the YouTube acquisition by Google, Tony joined AdMob as VP of Sales, where he oversaw both brand and DR advertising strategy, hiring and training sales and account management, and advertising operations. AdMob was acquired by Google in May of 2010. .......................................................................................................................................................................................................................................................................................... |
| NEERAJ ROY Managing Director and CEO Hungama Mobile (Virtual Marketing Ltd) .......................................................................................................................................................................................................................................................................................... |
 RORY SUTHERLAND Vice Chairman Ogilvy Group UK Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong) Rory became a copywriter in June 1990. He has worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK in recognition of his improved timekeeping. By an amazing stroke of luck (his brother is an academic) Rory first used the Internet in 1987. Hence he had the advantage in 1994 of knowing what it was and what it might do a few years ahead of many colleagues. Most people would have combined this knowledge of marketing and technology to make a fortune; not Rory. Instead he became the first Briton to have his credit card details stolen online, thereby losing £22.45. In his spare time, Rory collects self-aggrandising job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years. He is also the Technology Correspondent of the Spectator, the world’s oldest English language magazine. You can visit his blog at http://snipr.com/da9bq Rory is married with twin daughters of 9 (Hetty and Millie) and lives in the former home of Napoleon III in Brasted in Kent. Unfortunately in the attic. .......................................................................................................................................................................................................................................................................................... |
 NAVEEN TEWARI Founder and CEO InMobi Naveen is the Chief Executive Officer, Founder and the man in charge of it all. He has been responsible for the overall vision, strategy and execution of InMobi. His view of the growth of the mobile ecosystem and leveraging InMobi as a key tenet in developing that mobile ecosystem was the foundation stone on which InMobi was built. Naveen’s journey started with McKinsey & Company where he worked on developing the go-to-market strategy for a large Indian conglomerate, as it entered the telecom sector. He has also worked with the top management of technology companies on various issues. Later, he joined Charles River Ventures (CRV), a top tier VC firm focusing on early stage investing in software and communications. Naveen worked with CRV on developing its India investment strategy. He also worked briefly with a mobile VoIP startup in Silicon Valley. Most recently Naveen was names one of the Top 50 Executives in Mobile Content by Mobile Entertainment Magazine. Naveen is the Founder and Chairman of a US based non-profit organization, India School Fund (ISF), which has been formed to set up schools in rural India. ISF started in 2006 with only a few Harvard Business School friends and has now grown to have over 50 people across India and U.S. Naveen obtained his Bachelor’s degree from Indian Institute of Technology, Kanpur (IIT) and has a Masters in Business Administration (MBA) from Harvard Business School (HBS). At HBS, Naveen was the recipient of the “Dean’s Award”, the highest honor for his exceptional leadership and contribution. SHORT BIO: Naveen is responsible for the overall vision, strategy and execution at InMobi and his view of the growth of the mobile ecosystem and leveraging InMobi as a key tenet in developing that mobile ecosystem was the foundation stone on which InMobi was built. His journey started with McKinsey & Company where he worked on developing the go-to-market strategy for a large Indian conglomerate, as it entered the telecom sector. Later, he joined Charles River Ventures, a top tier VC firm focusing on early stage investing in software and communications and also briefly worked at a Silicon Valley startup. Most recently Naveen was names one of the Top 50 Executives in Mobile Content by Mobile Entertainment Magazine. Naveen’s has a passion for education, and is the Founder of the U.S. based non-profit India School Fund (ISF) that was formed to set up schools in rural India. .......................................................................................................................................................................................................................................................................................... |
 MARK WÄCHTER Co-Chairman MobileMonday Germany Mark Wächter, aged 45, is marketer with many years professional and leadership experience in the areas of FMCG (Unilever), Internet (UUNET, WorldCom) and Wireless (T-Mobile). In May 2005 he founded MWC.mobi, a worldwide active management consultancy focusing on Mobile Strategy Development. Mark is head of the Mobile Marketing Association (MMA) in Germany (locally known as BVDW Section Mobile) and member of MMAs Board of Directors. Mark has been part of the founding team of MobileMonday Germany in 2006 and since then is Co-Chairman of the association with 5 chapters live and running. In 2009 he joined the advisory board of MOCOM2020 and in 2011 he got partner of the METRO GROUP Future Store Initiative. Over the past years Mark became a globally well respected Mobile Media Evangelist and Strategist. .......................................................................................................................................................................................................................................................................................... |
 TOM WHEELER Managing Director Core Capital Partners After several years as CEO of new technology start-ups, including the first company to offer high sped delivery of data to home computers and the first digital video delivery service, Mr. Wheeler was asked to take over the Cellular Telecommunications & Internet Association (CTIA). He served as CEO of CTIA from 1992-2004. Mr. Wheeler wrote Take Command: Leadership Lessons of the Civil War (Doubleday, 2000) and Mr. Lincoln’s T-Mails: The Untold Story of How Abraham Lincoln Used the Telegraph to Win the Civil War (HarperCollins, 2006). His commentaries on current events have been published in the Washington Post, USA Today, Los Angeles Times, Newsday, and other leading publications. Presidents Clinton and Bush each appointed Mr. Wheeler a Trustee of the John F. Kennedy Center for the Performing Arts where he served for 12 years. Currently he is chairman of the UN Foundation’s mHealth Alliance as well as chairing the U.S. State Department’s Advisory Committee on International Communications and Information Policy as well as the Federal Communications Commission’s Technology Advisory Council. He is a board member and former Chairman of the Foundation for the National Archives, and is on the advisory board of the John Glenn School of Public Affairs at The Ohio State University. Mr. Wheeler sits on the boards of Core portfolio companies Roundbox, UpdateLogic, Twisted Pair Solutions, and GoMoBo. He is also on the board of public companies EarthLink (NASDQ: ELNK) and TNS (NYSE:TNS). Mr. Wheeler is a graduate of The Ohio State University and the recipient of its Alumni Medal for national and international career achievement. He resides in Washington, D.C. |