Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? The second session will explore the p…
Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In the first session we dive into the obs…
The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. The final s…
Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are…
A new generation of brands — from fast-growing startups to forward-thinking incumbents — is demonstrating how social and environmental impact can be a…
Visit Wpromote’s free AI Traffic Insights Dashboard Learn More GenAI technologies are already changing how consumers find and c…
Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic c…
Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join…
The MMA Academy Mobile Expert Certificate Program 3. Action – The Ultimate Guide to Interactive Mobile Video Ads Master interactive mobile video …
Unpack how LLMs are grown and the implications to prompting
Understanding AI’s strengths and weaknesses so you can harness AI’s power
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