Agenda | MMA / Marketing + Media Alliance

Agenda

Tuesday, April 17, 2018

Credenciamento e café/ Registration and coffee

Abertura e boas vindas/ Opening remarks

A jornada de transformação da experiência do consumidor no processo de e-commerce / A CX transformation journey through e-commerce

Leila Guimarães
Managing Director
Adsmovil
Flavia Molina
CMO
Domino's Pizza
In Partnership With:

Shopper marketing na era da mobilidade: o case de Medley / Shopper marketing in the age of mobility: Medley case

Leandro Esposito
Gerente Geral Brasil
Waze
Vinicius Yassutake
Brand Manager
Medley
Gabriela Borges
Marketing Director
Publicis
In Partnership With:

Mobile como gerador de inteligência para o marketing/ Mobile as intelligence generator for marketing

Lucas Amadeu
General Manager
Vivo Ads
Leandro Toledo
Business Development Director
GFK
In Partnership With:

Case Study: Méliuz - Como dobrar a taxa de engajamento do seu app/ How to double the engagement rate of your app

Adrian Ferguson
Head of Market and Business Development
Inloco
Fernando Brustolini
Product Manager
Méliuz
In Partnership With:

Lunch / Almoço

Hugo Silveira
Senior Community Manager
WeWork
In Partnership With:

Boas vindas/ Welcome back

Thais Schauff
VP de Operações LATAM
MMA

Na luta pela alma do marketing/ Fighting for the soul of marketing

Greg Stuart
CEO
Marketing + Media Alliance (MMA)

Um papo com o Galinho sobre liderança e futebol em ano de Copa/ A conversation about leadership & soccer with Zico

Fernanda Ribeiro
Sales Vice President
PSafe
Zico
Coach and Former Soccer Player
In Partnership With:

Case study: a jornada de construção da Elo no mobile / Case study: Elo's journey through mobile

Edison Maluf
Managing Director
Y Digital
Luis Cassio Oliveira
Marketing Director
Elo
In Partnership With:

Big data & mobile/ Big data meets mobile

Marcelo Chuquer
Country Manager Mexico
Hands
Jaime de Paula
CEO
Neoway
In Partnership With:

Case Study Peugeot: Gerando Brand Awareness e engajamento através da estratégia de conteúdo/ Building Brand Awareness and Engagement Through Content Strategy

Fernando Tassinari
Country Manager
Taboola
Alessandra Souza
Marketing & Digital & CRM Manager
PEUGEOT
Carlinha Gagliardi
Channels and Engagement VP
BETC
In Partnership With:

Case Study: TV LG OLED - Anunciando TV no mobile, o poder da tela pequena/ Case Study: TV LG OLED - Announcing TV on the mobile, the power of the small screen.

Riza Soares
Managing Director
Smartclip
Marco Frade
Head of digital, Media & PR
LG
In Partnership With:

Case Study Reckitt&Benckiser: Além do funil: construindo experiências dos usuários através de marcas fortes na compra online no mobile/ Beyond the funnel: Building users' experiences through strong brands in online purchase on mobile

Alexandra Mendonça
Head of Advertising
Mercado Livre
Omar Zeyn
Head of eCommerce - LatAm
Reckitt Benckiser
In Partnership With:

Já ouviu falar de RCS (Rich Communications Services)? Como o novo padrão que trará recursos do WhatsApp no SMS pode ser usado para mobile marketing / Have you heard about RCS (Rich Communications Services)? How to use it in mobile marketing

Susie Riley
SVP, GM, Monetization Business Unit
Aquto by Mavenir
In Partnership With:

Inovação: conceito, atitude e identidade/ Innovation: concept, attitude and identity

Francesco Simeone
CGO Global & Managing Director Brazil
Logan
In Partnership With:

Encerramento e sorteio / Final remarks & contest

Flavio Levi
Sales Manager Latam
Appsflyer

Coquetel / Cocktail

In Partnership With:

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