Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier.
The Modern Gaming Marketing Playbook rebuilds gaming strategy around six moves: Map the occasion window, mine first-party data for real segments, design experiences players choose to join, scale creative with AI, forge ecosystem alliances, and measure the whole circle, not just the funnel. Six MMA Academy webinars, one framework, built to run.
Yapay zeka kapasiteyi devralınca rekabet avantajı nerede kalıyor? Marketing + Media Alliance, Cannes Lions 2026'yı Global, MEA ve Türkiye merceğinden okuyor.
Cannes Lions 2026'da 92 ülkeden 13.000'i aşkın pazarlama lideri tek bir sorunun etrafında toplandı: Yapay zeka kapasiteyi devraldığında yaratıcı avantaj nereden geliyor?
A commentary on the AI Adoption Study 25, examining why Türkiye leads the region in AI awareness yet a third of its marketing leaders report no clear vision or roadmap.
The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57% of organisations have reached advanced AI adoption, the real gap now lies in scaled integration, talent capability, and risk governance rather than access to tools. The report closes with practical implications to help marketers move from experimentation to disciplined, organisation-wide AI integration.
Peak Season Playbook is a strategic retail media guide designed for Türkiye's unique calendar of overlapping demand moments, including Valentine's Day, Ramadan, Mother's Day, Back to School, and Legendary November. Each peak season is driven by different consumer motivations, purchase journeys, and measurement realities. Treating them all the same leads to inefficient spending and missed growth opportunities.
