Intelligence & Trends

The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57% of organisations have reached advanced AI adoption, the real gap now lies in scaled integration, talent capability, and risk governance rather than access to tools. The report closes with practical implications to help marketers move from experimentation to disciplined, organisation-wide AI integration.

Released:

Temmuz, 2026

File Size:

8.06MB

Education Section:

Benchmark Studies, Research, Trends Reports

Region:

APAC, Vietnam

Keywords:

report, vietnam, AI in marketing, AI, 2026, SEA Marketing, State of AI

Personalization and CX

Creative effectiveness

MMA Indonesia Data, Insights & Outlook 2026 - Q2: How Indonesian Consumers Are Shopping, Spending, and Moving in 2026

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released:

Haziran, 2026

Education Section:

Research, Trends Reports

Region:

Küresel

Keywords:

2026

Report

The State of Marketing Analytics

The question is no longer whether marketing organizations measure — it’s whether that measurement changes anything.

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.

Data, identity and privacy

Brand Building

How Marketers Make Decisions: The State of Marketing Analytics

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.

Released:

Nisan, 2026

File Size:

2.94 MB

Education Section:

Guidelines, Perspectives, Trends Reports

Region:

Küresel

Study

The State of Brand Marketing Accountability

What do the marketers who successfully defend brand budgets actually do differently?

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.

Measurement & Attribution

The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.

Released:

Mart, 2026

File Size:

2.4 MB

Education Section:

Research, Trends Reports

Region:

Küresel

Report

The State of Performance

Bringing into sharp focus a longstanding duality at the heart of modern marketing: the need to balance short-term spending with long-term growth outcomes.

Intelligence & Trends

Sayfalar

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