A tool for marketers to determine their organization’s data readiness for employing MTA, discussing specific linking strategies, value of Unified IDs, and more. It also includes a workbook, allowing marketers to examine how their own data can be used in MTA.
A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.
Obtaining proper data to execute MTA can be challenging. This report will walk you through the data sharing landscape and share workarounds to help overcome challenges to reach your full potential of your MTA analytics.
Interactive grid allowing you to select, compare, and contrast data sharing practices of top publishers, breaking them down channel-by-channel, providing key information at a glance.
Members-only template designed to designed to assist marketers with evaluating and securing high-quality data for attribution efforts. It aims to help get answers to crucial questions regarding data aggregators, internal data sources, MTA providers, and DMPs.
MATT is a community of marketing and analytics leaders committed to building confidence in marketing’s ability to (predictively) drive growth, in a way that CFOs trust.
