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Consortium for AI Personalization (CAP)
Boosting Advertising Effectiveness Using AI-Driven Personalization
Download The State of Creative Process in Marketing
Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
Advertising and the Present Moment
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Attribution is Hard: Is MTA Worth the Effort?
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Request an Invite: MMA CMO AI Transformation Summit 2025 with Shelly Palmer
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Consortium for AI Personalization (CAP)
Boosting Advertising Effectiveness Using AI-Driven Personalization
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Watch On-Demand: MMA's Decoding AI for Marketers training series
A foundational training series that gets marketers hands-on with Generative AI. 5 Days / 1-Week Marketer Training Series - Jan 13-17, 2025
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Is it Real AI?
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
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AI Essentials
A framework covering key concepts for understanding and applying AI
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Intelligent Effectiveness: Measuring the ROI of AI on Optimization and Personalization
Presented at MMA Global's CMO & CEO Summit
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Is your data ready for a world of AI so you can capture its power?
Presented at MMA Global's CMO & CEO Summit
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Rex Briggs presents The AI Conundrum (MIT Press, 2024)
Presented at MMA Global's CMO & CEO Summit
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The State of AI in Marketing and CX
On-Demand Video
Boosting Advertising Effectiveness Using AI-Driven Personalization
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