Rodolfo founded Redbox, the leading innovation agency in Mexico and Latin America, 13 years ago. During this time, Redbox has developed top projects for firms across industries, such as banking, retail, consumer products and services, Redbox has developed simple, concrete and actionable results, for more then 40 brands in 12 countries. More than 80 products, services and complete brand experiences have been developed and introduced to these markets during this time. Currently, Redbox is the only Innovation Agency in the region.