With over 20 years of experience in the automobile industry, I have led strategic initiatives that bridge branding, corporate communications, and stakeholder engagement. At Toyota, my role involves close collaboration with advertising agencies and research teams to uncover deep consumer insights, ensuring our communication strategies are effective, relevant, and aligned with both local market needs and global objectives.

Toyota’s commitment extends beyond delivering high-quality vehicles. We actively support our nationwide dealer network and valued business partners, which requires a comprehensive understanding of our entire ecosystem—from customers and dealers to regulators and communities.

Throughout my career, I’ve been proud to contribute to Toyota’s continued success as the number one automobile brand in Thailand and other regions. Every marketing and communication plan we develop reflects our global vision of “Mobility for All toward Sustainability” and is designed to consistently meet and exceed our corporate goals.