Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

Europe 2022

Top 10 ranking

Points by company

Full results

Rank Media Agency Network Location Region Points
1 PHD PHD Worldwide Istanbul Europe 410.6
2 EssenceMediacom EssenceMediacom Istanbul Europe 392.4
3 OMD OMD Worldwide Istanbul Europe 248.1
4 Carat Dentsu International Istanbul Europe 171.0
5 Ingage GroupM Istanbul Europe 131.5
6 Havas Media Havas Media Group Milan Europe 92.6
7 OPN Istanbul Europe 90.8
8 MMGY Hills Balfour MMGY Global London Europe 56.1
9 Mediaplus Serviceplan Munich Europe 50.0
10 MG Media Istanbul Europe 44.8
11 Havas Media Havas Media Group Istanbul Europe 42.8
12 Mindshare Mindshare Worldwide London Europe 42.6
13 Arena Media Havas Media Group Madrid Europe 38.3
14 IPG Mediabrands IPG Mediabrands Istanbul Europe 29.9
15 Skala Media Istanbul Europe 23.5
16 Wavemaker Wavemaker Istanbul Europe 21.4
17 Hearts & Science Hearts & Science London Europe 17.0
18 Mindshare Mindshare Worldwide Istanbul Europe 10.7
18 Teori Medya Istanbul Europe 10.7
20 Havas Media Havas Media Group London Europe 9.3