Top Creative Agencies Global 2025
Publicis
Overall rank
#6
Points
512.3
Awards won
43
Finalists
43
Best in Show
2
Gold
19
Silver
16
Bronze
6
Finalist
43
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Bricks for Raya Hearts | The LEGO Group | KIRKBI | Publicis | Malaysia | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| GOMO Value Campaign - Being On GOMO Is Like | GOMO | Globe Telecom | Publicis Chemistry | Singapore | Brand Experience | Data Insights / Contextual Marketing | Smarties APAC | Finalist (2) |
| Play Your Part | Spotify | Spotify | Publicis OOH | India | Omnichannel Marketing | Smarties India | Bronze |
| Takeoff Takeover | Cathay Pacific | Cathay Pacific | Publicis OOH | India | 0 | Real Time Marketing | Small Budget, Big Impact | Data Insights / Contextual Marketing | Brand Experience | Smarties India | Best in Show, Gold (3), Silver |
| Courage to Transform | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Short or Long Form Video | Smarties Philippines | Silver |
| FRUITY ZING CAMPAIGN LAUNCH | Fruity Zing | NutriAsia | Publicis JimenezBasic | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist |
| GCash Stories: Adz | GCash | Mynt | Publicis JimenezBasic | Philippines | Diversity and Inclusive Excellence | Smarties Philippines | Finalist |
| Go Forward Together with Globe | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
| Sarap to Feel G | Greenwich Pizza | Jollibee Foods Corporation | Publicis JimenezBasic | Philippines | Diversity and Inclusive Excellence | Short or Long Form Video | Smarties Philippines | Bronze (2) |
| The Best Cheesy Yumburger Now the Best Icon | Cheesy Yumburger | Jollibee Foods Corporation | Publicis JimenezBasic | Philippines | Omnichannel Marketing | Instant Impact / Promotion | Smarties Philippines | Gold, Silver |
| KFC x Butterbear | KFC | Yum! Brands | Publicis | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold |
| KFC’s Most Valuable Promotion for the Madly Worthy | KFC | Yum! Brands | Publicis | Thailand | Product and / or Service Launch | Instant Impact / Promotion | Smarties Thailand | Silver, Finalist |
| Sick Leave Stalls | Krungthai-AXA Life | AXA | Publicis | Thailand | Product and / or Service Launch | Smarties Thailand | Gold |
| Toyota Social Innovation | Toyota | Toyota Motor Corporation | Publicis | Thailand | Brand Purpose / Activism | Smarties Thailand | Finalist |
| Building Data-Driven Loyalty: Web2App AI Journey | CarrefourSA | Sabancı Holding | Publicis | Turkey | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties Europe | Gold, Silver |
| Samsung Germany powers up their e-commerce | Samsung | Samsung | Publicis Media | Germany | Innovative Use of AI in Advertising | Smarties Europe | Finalist |
| Samsung Germany powers up their e-commerce | Samsung | Samsung | Publicis Media | Germany | Innovative Use of AI in Advertising | Smarties DACH | Finalist |
| #KuaförümÖnerdiAldım | L'Oréal | L'Oréal | Publicis | Turkey | Social Media Marketing | Smarties Turkey | Silver |
| Building Data-Driven Loyalty: Web2App AI Journey | CarrefourSA | Sabancı Holding | Publicis | Turkey | Customer Journey Marketing - Lead Generation / CRM | Social Media Marketing | AI-Powered Audience Engagement | Data Insights / Contextual Marketing | Innovative Use of AI in Advertising | Smarties Turkey | Gold, Silver (2), Finalist (2) |
| CarrefourSA Bayilik | CarrefourSA | Sabancı Holding | Publicis | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Finalist |
| L'Oréal Paris Elseve Glycolic Gloss “Wanted” | L'Oréal | L'Oréal | Publicis | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| L'Oréal Paris Elseve ile Yenilen | L'Oréal | L'Oréal | Publicis | Turkey | Cross Digital Media Marketing | Smarties Turkey | Finalist |
| L'Oréal Paris Elseve Lucky Gift Box & Brand Day | L'Oréal | L'Oréal | Publicis | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
| Maybelline Icon | Maybelline | L'Oréal | Publicis | Turkey | Omnichannel Marketing | Cross Digital Media Marketing | Smarties Turkey | Silver, Finalist |
| Olips - Win with the Holipsers | Olips | Mondelez International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Silver |
| Olips x AdCubes In-Scene Campaign | Olips | Mondelez International | Publicis Media | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Finalist |
| Samsung Galaxy S25 Launch Communication | Samsung Galaxy | Samsung | Publicis | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Finalist |
| Além dos Aros | Decathlon | Association Familiale Mulliez | Publicis | Brazil | Propósito de marca / Ativismo (Brand Purpose / Activism) | Smarties Brazil | Finalist |
| Consórcio Honda Feat. Todo Mundo | Honda | Honda | Publicis | Brazil | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist |
| Coração de barra lover sempre cabe mais um | Hershey's | The Hershey Company | Publicis | Brazil | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist |
| Doce Jornada by Receitas Nestlé | Nestle | Nestle | Publicis | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Smarties Brazil | Finalist |
| Dores de Placa | Dorflex | Opella | Publicis | Brazil | Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Get Ready With Corega | Corega | Haleon | Publicis Le One | Brazil | Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) | Smarties Brazil | Finalist |
| Limpa Placas | Sensodyne | Haleon | Publicis Le One | Brazil | Lançamento de produto e/ou serviço (Product and/or Service Launch) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| Maio Caramelo | Honda | Honda | Publicis | Brazil | Baixo orçamento × alto impacto (Small Budget, Big Impact) | Smarties Brazil | Gold |
| Minha Receita faz o Natal ser inesquecível | Nestle | Nestle | Publicis | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Data insights / Marketing contextualizado (Data Insights / Con | Smarties Brazil | Finalist (3) |
| NIVEA Potinhos - Tá Na Cara | Nivea | Beiersdorf | Publicis | Brazil | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist |
| NIVEA Potinhos - Tá Na Cara | Nivea | Beiersdorf | Publicis One Touch | Brazil | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist |
| Building Data-Driven Loyalty: Web2App AI Journey | CarrefourSA | Sabancı Holding | Publicis | Turkey | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation / CRM | Social Media Marketing | AI-Powered Audience Engagement | Data Insights / Con | Smarties MEA | Gold (2), Silver (3), Finalist (3) |
| It’s Not You, It’s Us | Emirates NBD | Government of United Arab Emirates | Publicis | United Arab Emirates | Instant Impact / Promotion | Short or Long Form Video | Smarties MEA | Finalist (2) |
| Olips x AdCubes In-Scene Campaign | Olips | Mondelez International | Publicis Media | Turkey | AI-Powered Audience Engagement | AI-Powered Audience Engagement | Smarties MEA | Bronze, Finalist |
| Centrum - Wellness Hub | Centrum | Haleon | Publicis Media | United Arab Emirates | Omnichannel Marketing | Smarties MENA | Finalist |
| Exposure Control | Nivea | Beiersdorf | Publicis | United Arab Emirates | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties MENA | Finalist (2) |
| Original Copies | Jeep | Stellantis | Publicis | United Arab Emirates | Social Media Marketing | Smarties MENA | Gold |
| Panadol Night - UAE never sleeps but you can | Panadol | Haleon | Publicis | United Arab Emirates | Small Budget, Big Impact | Smarties MENA | Silver |
| Pay with your trend | Pizza Hut | Yum! Brands | Publicis | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | O2O / New Retail / Innovative & New Tech Sales Channels | Social Media Marketing | 0 | Smarties MENA | Best in Show, Gold (4) |
| See what they see | Babyshop | Landmark Group | Publicis | United Arab Emirates | Brand Experience | Brand Purpose / Activism | Diversity and Inclusive Excellence | Social Impact Marketing | Smarties MENA | Gold (2), Silver, Finalist |
| Sensodyne One Cafe | Sensodyne | Haleon | Publicis Media | United Arab Emirates | Product and / or Service Launch | Smarties MENA | Bronze |
| Traditional recipes made easy and enjoyable | Maggi | Nestle | Publicis | United Arab Emirates | Omnichannel Marketing | Product and / or Service Launch | Smarties MENA | Gold, Bronze |
| Sustainable Programmatic Power | Toyota | Toyota Motor Corporation | Publicis | South Africa | Programmatic | Smarties South Africa | Silver |