MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Creative Agencies - Global 2024

Publicis


Overall Rank: 4
Points: 353.7
Awards Won: 35
Finalist(s) Achieved: 33

Best in Show(s) Won: 0
Gold(s) Won: 5
Silver(s) Won: 15
Bronze(s) Won: 15
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Maggi: So Much More To Give

Maggi

Nestle

Publicis

Vietnam

Omnichannel Marketing

Smarties APAC

Bronze

Nescafé: The Surreal Internship

Nescafe

Nestle

Publicis

Vietnam

Cross Digital Media Marketing | Social Media Marketing

Smarties APAC

Finalist (2)

Abbott Ecom Saga

Abbott

Abbott

Publicis Media

Malaysia

Integrated Ecommerce Innovation & Live Streaming

Smarties APAC

Finalist

Kiehl's Trash to Art- Connecting with Gen-Z

Kiehl's

L'Oréal

Publicis Media

Malaysia

Brand Purpose / Activism

Smarties APAC

Finalist

Supporters Who Listen, Support Better

Health Promotion Board

Government of Singapore

Publicis

Singapore

Social Impact Marketing

Smarties APAC

Bronze

Samsung Galaxy Bundle AI Chatbot

Samsung Galaxy

Samsung

Publicis

Turkey

AI-Powered Audience Engagement

Smarties X

Finalist

STING NEO HUNTING ADVENTURE

Sting

PepsiCo

Publicis

Vietnam

Omnichannel Marketing | WEB 3.0 Technologies Marketing

Smarties X

Bronze (2)

The Refreshing Game Changer

Olips

Mondelez International

Publicis

Turkey

Gaming, Gamification & E-Sports

Smarties X

Finalist

PediaSure Growth Tracker: Nurturing Every Moment

PediaSure

Abbott

Publicis

Indonesia

Personalization

Smarties Indonesia

Finalist

AFC: Launched A New Flavor Without Launching One

Kinh Do

Mondelez International

Publicis

Vietnam

Instant Impact / Promotion

Smarties Vietnam

Silver

Kinh Do Mooncake: One Day Off Togetherness

Kinh Do

Mondelez International

Publicis

Vietnam

Social Impact Marketing, Omnichannel Marketing

Smarties Vietnam

Silver, Finalist

Nescafé: The Surreal Internship

Nescafe

Nestle

Publicis

Vietnam

Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing

Smarties Vietnam

Bronze, Finalist (2)

Akbank 29 Ekim ?leti?imi

Akbank

Akbank

Publicis

Turkey

Brand Experience

Smarties Turkey

Bronze

Cadde’ye Bir Güzellik Geliyor

Sephora

LVMH

Publicis

Turkey

Brand Experience

Smarties Turkey

Finalist

First Infinity Launch - Don't stop get refreshed

First Chewing Gum

Mondelez International

Publicis Media

Turkey

Product and / or Service Launch

Smarties Turkey

Finalist

Salve as Patinhas

Purina

Nestle

Publicis

Brazil

Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation/ CRM | Omnichannel Marketing | Customer Journey Marketing - Lead Generation/ CRM

Smarties Brazil

Silver, Bronze, Finalist (3)

Pessoas Trabalhando

Instituto Mulher em Construção

Instituto Mulher em Construção

Publicis

Brazil

Brand Purpose/ Activism

Smarties Brazil

Finalist

Respira fundo e joga!

Vicks

Procter & Gamble

Publicis

Brazil

Brand Experience | Brand Experience

Smarties Brazil

Silver, Finalist

Receitas Inesquecíveis By Receitas Nestlé

Receitas Nestlé

Nestle

Publicis

Brazil

Customer Journey Marketing - Lead Generation/ CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation/ CRM

Smarties Brazil

Gold, Finalist (2)

ChatGPT to ChefGPT

Philadelphia

Kraft Heinz Company

Publicis

Saudi Arabia

Creator / Influencer / Celebrity Marketing | Short or Long Form Video

Smarties KSA

Silver (2)

Sweet Success with TikTok Trends

Oreo

Mondelez International

Publicis

Saudi Arabia

Short or Long Form Video | Social Media Marketing

Smarties KSA

Silver (2)

STING NEO HUNTING ADVENTURE

Sting

PepsiCo

Publicis Media

Vietnam

WEB 3.0 Technologies Marketing

Smarties APAC

Silver

Kinh Do: One Extra Seat this Tet

Kinh Do

Mondelez International

Publicis

Vietnam

Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion

Smarties APAC

Gold, Silver, Finalist

LAY'S SMILE IS THE NEW YEAR FORTUNE

Lay's

PepsiCo

Publicis Media

Vietnam

Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement

Smarties APAC

Bronze, Finalist (2)

ROCKSTAR BRO-CODE

Rockstar

PepsiCo

Publicis Media

Vietnam

Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Gold, Silver

LET AI TAKE YOU HOME THIS T?T

Pepsi

PepsiCo

Publicis Media

Vietnam

AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising

Smarties X

Bronze (2), Finalist

ROCKSTAR BRO-CODE

Rockstar

PepsiCo

Publicis Media

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties X

Silver

Bold Gen-Z Leads Self-Discovery with Globe Prepaid

Globe Telecom

Globe Telecom

Publicis JimenezBasic

Philippines

Instant Impact / Promotion

Smarties Philippines

Silver

Continuous Pursuit for Greater with Globe

Globe Telecom

Globe Telecom

Publicis JimenezBasic

Philippines

Short or Long Form Video

Smarties Philippines

Finalist

BEING A BREADWINNER, I DARE NOT TO GET TIRED

Suntory

Suntory

Publicis Media

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Bronze

GET OUT FOR LIFE

7Up

PepsiCo

Publicis Media

Vietnam

Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing

Smarties Vietnam

Bronze, Finalist

Kinh Do: One Extra Seat this Tet

Kinh Do

Mondelez International

Publicis

Vietnam

Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion

Smarties Vietnam

Gold, Silver, Finalist

LAY'S SMILE IS THE NEW YEAR FORTUNE

Lay's

PepsiCo

Publicis Media

Vietnam

Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence

Smarties Vietnam

Silver, Bronze, Finalist (3)

LAY'S: THE IRRESTIBLE LAST PIECE

Lay's

PepsiCo

Publicis Media

Vietnam

Cross Digital Media Marketing | Brand Experience

Smarties Vietnam

Bronze, Finalist

ROCKSTAR BRO-CODE

Rockstar

PepsiCo

Publicis Media

Vietnam

Brand Experience | Cross Digital Media Marketing

Smarties Vietnam

Finalist (2)

STING NEO HUNTING ADVENTURE

Sting

PepsiCo

Publicis Media

Vietnam

WEB 3.0 Technologies Marketing

Smarties Vietnam

Bronze

Uplifted Breadwinners as real winners in Society

BOSS Coffee

Suntory

Publicis Media

Vietnam

Social Impact Marketing

Smarties APAC

Finalist

Uplifted Breadwinners as real winners in Society

BOSS Coffee

Suntory

Publicis Media

Vietnam

Social Impact Marketing

Smarties Vietnam

Gold