Top Advertisers - Global 2024
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The Coca-Cola Company
| Overall Rank: | 5 |
| Points: | 681.3 |
| Awards Won: | 62 |
| Finalist(s) Achieved: | 28 |
| Best in Show(s) Won: | 2 |
| Gold(s) Won: | 23 |
| Silver(s) Won: | 23 |
| Bronze(s) Won: | 14 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Nostalgia & Newness at The Wonderful Grocery Store |
Minute Maid |
The Coca-Cola Company |
EssenceMediacom |
China |
Omnichannel Marketing |
Smarties APAC |
Gold |
Asking China to Slow Down and Taste the Sweetness |
Authentic Tea House |
The Coca-Cola Company |
EssenceMediacom |
China |
Real Time Marketing |
Smarties APAC |
Silver |
Coca-Cola No Sugar – Diehards Assemble! |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Cross Digital Media Marketing |
Smarties APAC |
Gold |
Taste the Future with Coca-Cola Creations Y3000 |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Brand Experience | AI-Driven Creative Excellence |
Smarties APAC |
Gold, Bronze |
1982 Sprite: A Meme Come True |
Sprite |
The Coca-Cola Company |
EssenceMediacom |
China |
Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming |
Smarties APAC |
Gold (2) |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Best in Show, Gold (2) |
Elevating Connections: The Daha Daha Journey |
Daha Daha |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Data Insights / Contextual Marketing |
Smarties X |
Finalist |
Fan, Fanta, Fantastic |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Germany |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
Gold Peak Tea Lens |
Gold Peak |
The Coca-Cola Company |
EssenceMediacom |
US |
Social Media Marketing |
Smarties X |
Bronze |
Gold Peak Tea Lens |
Gold Peak |
The Coca-Cola Company |
EssenceMediacom |
US |
Brand Experience | Social Media Marketing |
Smarties North America |
Finalist (2) |
Elevating Connections: The Daha Daha Journey |
Daha Daha |
The Coca-Cola Company |
Essencemediacom |
Turkey |
Instant Impact / Promotion | Data Insights / Contextual Marketing |
Smarties Europe |
Gold, Finalist |
Coca-Cola AI Dall-E collab -Diwali/Christmas |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
India |
AI-Powered Audience Engagement |
Smarties India |
Finalist |
Thums Up Toofani Biryani Hunt on Disney+ Hotstar |
Thums Up |
The Coca-Cola Company |
Disney+ Hotstar |
India |
Short or Long Form Video |
Smarties India |
Finalist |
ThumsUp World Cup Tour Campaign | Xapads Media |
Thums Up |
The Coca-Cola Company |
Xapads Media |
India |
Real Time Marketing |
Smarties India |
Finalist |
Thums Up Utha Apni Side Bata |
Thums Up |
The Coca-Cola Company |
EssenceMediacom |
India |
Real Time Marketing |
Smarties India |
Silver |
Your Stage; Your Story |
Coke Studio |
The Coca-Cola Company |
EssenceMediacom |
India |
Omnichannel Marketing | Cross Digital Media Marketing |
Smarties India |
Silver, Finalist |
Ahhhraoke - Gamifying The Master Channel |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist (2) |
Tet: From Family Trial to Family Bonding |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing |
Smarties Vietnam |
Bronze (2), Finalist |
Coca-Cola 4 Million Fomotion |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Silver |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video |
Smarties Vietnam |
Gold, Silver (3), Bronze, Finalist (2) |
Nutriboost: New Flavors for the GenZ Curious |
Nutriboost |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Silver |
Coca-Cola MadeinMadeby Campaign |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Data Insights / Contextual Marketing |
Smarties Turkey |
Finalist |
Fanta Fest 2024 |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Instant Impact / Promotion |
Smarties Turkey |
Finalist |
Coca-Cola Creations Wozzaah |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
South Africa |
Social Impact Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Sub-Saharan Africa |
Gold, Finalist |
Coca-Cola Food Festival |
Coca-Cola |
The Coca-Cola Company |
Moris Pub Ogilvy |
Mauritius |
Brand Experience |
Smarties Sub-Saharan Africa |
Gold |
I See Coke |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Saudi Arabia |
Experimental / Innovation Technology |
Smarties KSA |
Gold |
Stalk & Pop- Action Based Audiences |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
United Arab Emirates |
Contextual and Geo Targeting |
Smarties MENA |
Finalist |
Coca-Cola's Cheat meals campaign powered by ABA |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
United Arab Emirates |
Data Insights / Contextual Marketing |
Smarties MEA |
Finalist |
Elevating Connections: The Daha Daha Journey |
Daha Daha |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Instant Impact / Promotion |
Smarties MEA |
Finalist |
Fanta Fest 2024 |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Instant Impact / Promotion |
Smarties MEA |
Finalist |
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
AI Marketing | Brand Experience |
Smarties China |
Gold, Bronze |
Coca-Cola's incredible summer release event |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Creator/ Influencer Marketing |
Smarties China |
Silver |
Data Fusion Brings Actual Business Results to Brands |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Data Insights |
Smarties China |
Gold |
Chunyue Soda: Add a Little Balance After Meals |
Ice Dew |
The Coca-Cola Company |
EssenceMediacom |
China |
Data Insights |
Smarties China |
Bronze |
Drink Minute Maid during the Chinese New Year, every village loves this flavor |
Minute Maid |
The Coca-Cola Company |
EssenceMediacom |
China |
Cultural Innovation/Innovation/Brand Crossover |
Smarties China |
Silver |
Sprite Summer Limited Music Label, Young Only Cool Voice |
Sprite |
The Coca-Cola Company |
Tencent Advertising |
China |
Brand Experience |
Smarties China |
Bronze |
A bottle of 82-year-old Sprite is no longer a joke |
Sprite |
The Coca-Cola Company |
EssenceMediacom |
China |
CX Marketing | Product / Service Launch | Social Impact Marketing |
Smarties China |
Gold (2), Silver |
What the Fanta 2.0 – The Fabulous Flavour NFT Hunt |
Fanta |
The Coca-Cola Company |
YONDER |
South Africa |
Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) |
Smarties South Africa |
Silver, Bronze |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Best in Show, Gold (2) |
Ahhhraoke - Gamifying The Master Channel |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist (2) |
Tet: From Family Trial to Family Bonding |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing |
Smarties Vietnam |
Bronze (2), Finalist |
Coca-Cola 4 Million Fomotion |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Silver |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video |
Smarties Vietnam |
Gold, Silver (3), Bronze, Finalist (2) |
Nutriboost: New Flavors for the GenZ Curious |
Nutriboost |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Silver |
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
AI Marketing | Brand Experience |
Smarties China |
Gold, Bronze |
Coca-Cola's incredible summer release event |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Creator/ Influencer Marketing |
Smarties China |
Silver |
Data Fusion Brings Actual Business Results to Brands |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Data Insights |
Smarties China |
Gold |
Chunyue Soda: Add a Little Balance After Meals |
Ice Dew |
The Coca-Cola Company |
GroupM |
China |
Data Insights |
Smarties China |
Bronze |
Drink Minute Maid during the Chinese New Year, every village loves this flavor |
Minute Maid |
The Coca-Cola Company |
GroupM |
China |
Cultural Innovation/Innovation/Brand Crossover |
Smarties China |
Silver |
A bottle of 82-year-old Sprite is no longer a joke |
Sprite |
The Coca-Cola Company |
GroupM |
China |
CX Marketing | Product / Service Launch | Social Impact Marketing |
Smarties China |
Gold (2), Silver |
Ahhhraoke - Gamifying The Master Channel |
Coca-Cola |
The Coca-Cola Company |
The Master Channel |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist (2) |