Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Holding Companies

Global 2023

Top 10 ranking

Points by company

Full results

Rank Holding Company Region Points
1 WPP Global 3700.1
2 Publicis Groupe Global 1617.4
3 Omnicom Group Global 1034.0
4 Dentsu Global 998.0
5 Interpublic Group Global 861.7
6 Havas Group Global 506.4
7 Hakuhodo DY Group Global 86.9
8 Accenture Global 74.1
9 Stagwell Global 24.1