Top Holding Companies - Global 2023
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Publicis Groupe
| Overall Rank: | 2 |
| Points: | 1617.4 |
| Awards Won: | 138 |
| Finalist(s) Achieved: | 100 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 55 |
| Silver(s) Won: | 54 |
| Bronze(s) Won: | 29 |
| Region: | Global |
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
BLACKPINK in Your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
APAC Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Product and / or Service Launch |
Smarties APAC |
Gold (4) |
A RAINBOW OF JOY |
Mirinda |
PepsiCo |
Publicis Media |
Vietnam |
Diversity & Inclusion |
Smarties APAC |
Finalist |
Prepaid Online Acquistion |
Bharti Airtel |
Bharti Airtel |
Performics |
India |
Product and / or Service Launch |
Smarties APAC |
Finalist |
Ripple Maker Community - Green is a new Blue |
Aquafina |
PepsiCo |
Publicis Media |
Vietnam |
Customer (CX) / User Experience (UX) & Design |
Smarties APAC |
Finalist |
Creative Personalisation for Airtel Xstream Fiber |
Airtel Xstream |
Bharti Airtel |
Performics |
India |
Personalisation |
Smarties APAC |
Bronze |
Go Ahead Stronger, Together |
Ensure |
Abbott |
Publicis |
Vietnam |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
Festive Unexpected Gift List |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Social Media Marketing |
Smarties APAC |
Finalist |
Re-coding Life’s Algorithm with Music |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Audio / Voice / Sonic Branding |
Smarties APAC |
Finalist |
Cancel Proof |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Finalist |
From Gems to Silver |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Cross Digital Media Marketing |
Smarties APAC |
Bronze (2) |
Hyaluronic Acid (Ha) Revitalift Livestream Marathon |
L'Oréal |
L'Oréal |
Starcom |
Vietnam |
Live (Streaming) E-commerce, Real Time Marketing |
Smarties APAC |
Silver, Finalist |
Lucky Twist |
Oreo |
Mondelēz International |
Leo Burnett |
Vietnam |
Experimental / Innovation Technology |
Smarties APAC |
Gold |
Moms’ Open Kitchen |
ABC |
Kraft Heinz Company |
Leo Burnett |
Indonesia |
Social Impact Marketing |
Smarties APAC |
Silver |
BRING TET AT HOME |
Pepsi |
PepsiCo |
Publicis Media |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM |
Smarties APAC |
Finalist |
Daredevils in Light |
Rockstar Energy |
PepsiCo |
Publicis Media |
Vietnam |
Brand Experience |
Smarties APAC |
Finalist |
Curate Your Flex Mode |
Samsung Galaxy |
Samsung |
Starcom |
Vietnam |
Programmatic, Personalisation |
Smarties APAC |
Bronze, Finalist |
Micro Moments, Mega Surprises |
Sting |
PepsiCo |
Publicis Media |
Vietnam |
Data Insights / Contextual Marketing |
Smarties APAC |
Finalist |
Undercover Ads |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Data Insights / Contextual Marketing, Personalisation |
Smarties APAC |
Gold (2) |
Winning Back To School with KidzStation.Asia |
Kidz Station |
Mitra Adi Perkasa |
Performics |
Indonesia |
Integrated Ecommerce Innovation |
Smarties APAC |
Finalist |
#BeSensitiveToOralHealth: Dental health inclusivity campaign by Sensodyne on World Oral Health Day |
Sensodyne |
Haleon |
Publicis Media |
India |
Omnichannel Marketing |
Smarties India |
Silver |
Aashirvaad Select Atta's Journey from Occasional Indulgence to Everyday Essential |
Aashirvaad |
ITC |
Performics |
India |
Brand Experience |
Smarties India |
Finalist |
Made in India' brand acquires No.1 position on Amazon |
B Natural |
ITC |
Performics |
India |
Data Insights / Contextual Marketing |
Smarties India |
Silver |
Centrum becomes bestseller in Multi-vitamins category with Amazon Ads |
Centrum |
Haleon |
Publicis Media |
India |
Product and / or Service Launch |
Smarties India |
Silver |
Revolutionary Launch - "Best Seller" Tag in Multivitamin Category in 6 months of Launch |
Centrum |
Haleon |
Publicis Media |
India |
Integrated Ecommerce Innovation |
Smarties India |
Silver |
Sizzlin' Hot |
Doritos |
PepsiCo |
Leo Burnett |
India |
Creator / Influencer / Celebrity Marketing |
Smarties India |
Gold |
Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon |
Ensure |
Abbott |
Starcom |
India |
Integrated Ecommerce Innovation |
Smarties India |
Bronze |
ICICI Prudential MAAF Launch 2022 |
ICICI Prudential Mutual Fund |
ICICI Bank |
Performics |
India |
Omnichannel Marketing |
Smarties India |
Finalist |
Love Breaks |
KitKat |
Nestlé |
Zenith |
India |
Real Time Marketing |
Smarties India |
Finalist |
Sizzlin' Hot |
Doritos |
PepsiCo |
Leo Burnett |
India |
Product and / or Service Launch |
Smarties India |
Silver |
Monsoon Magic |
Maggi |
Nestlé |
Zenith |
India |
Real Time Marketing |
Smarties India |
Bronze |
Smart Farm |
Lay's |
PepsiCo |
Leo Burnett |
India |
Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing |
Smarties India |
Silver, Finalist (3) |
The big-bang Blue launch in India |
Gerber |
Nestlé |
Zenith |
India |
Cross Digital Media Marketing |
Smarties India |
Finalist |
The Biochar Project |
Lay's |
PepsiCo |
Leo Burnett |
India |
Social Impact Marketing, Brand Purpose / Activism |
Smarties India |
Bronze, Finalist |
BLACKPINK In Your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Indonesia Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Cross Digital Media Marketing, Personalisation |
Smarties Indonesia |
Gold (4), Finalist |
ABC Soy - The Failed Cooking Project |
ABC |
Kraft Heinz Company |
Leo Burnett |
Indonesia |
Diversity & Inclusion |
Smarties Indonesia |
Silver |
Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms |
PaediaSure |
Abbott |
Publicis |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Finalist |
Movie of The Year! Avatar The Way of Water |
The Walt Disney Company |
The Walt Disney Company |
Zenith |
Indonesia |
Instant Impact / Promotion |
Smarties Indonesia |
Finalist |
MyM Rewards: No Tricks. Just Treats. |
McDonald's |
McDonald's |
Leo Burnett |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Silver |
Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia |
Ensure |
Abbott |
Publicis Media |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Finalist |
Undercover Ads |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Personalisation, Programmatic |
Smarties Indonesia |
Gold, Silver |
Untranslated Ad |
McDonald's |
McDonald's |
Leo Burnett |
Indonesia |
Social Media Marketing, Product and / or Service Launch |
Smarties Indonesia |
Silver, Bronze |
Winning Back To School with KidzStation.Asia |
Kidz Station |
Mitra Adi Perkasa |
Performics |
Indonesia |
Integrated Ecommerce Innovation |
Smarties Indonesia |
Gold |
Continuous Success is Ours |
Globe Telecom |
Globe Telecom |
Publicis JimenezBasic |
Philippines |
Brand Experience, Social Impact Marketing |
Smarties Philippines |
Silver, Bronze |
Continued Education, Continued Hope |
Globe Telecom |
Globe Telecom |
Publicis JimenezBasic |
Philippines |
Social Impact Marketing |
Smarties Philippines |
Gold |
Prepaid Go+99: Must-haves and Plus-Haves for the Evolving GenZ Essentials |
Globe Telecom |
Globe Telecom |
Publicis JimenezBasic |
Philippines |
Instant Impact / Promotion |
Smarties Philippines |
Gold |
Mobile Gamification Inspires Filipino Gamers to Treat Themselves Good with Swiss Miss |
Swiss Miss |
Conagra Brands |
Spark Foundry |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Bronze |
The Clack Flex Challenge |
Samsung Galaxy |
Samsung |
Starcom |
Philippines |
Product and / or Service Launch, Brand Experience |
Smarties Philippines |
Gold, Silver |
BLACKPINK in Your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Thailand |
Product and / or Service Launch, Social Media Marketing |
Smarties Thailand |
Gold (2) |
Omnichannel Marketing |
Lay's |
Pepsico |
Zenith |
Thailand |
Brand Experience, Product and / or Service Launch |
Smarties Thailand |
Bronze, Finalist |
Press Play |
Pepsi |
PepsiCo |
Zenith |
Thailand |
Cross Digital Media Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Thailand |
Bronze (2) |
The Focus Challenge |
Dentyne |
Perfetti Van Melle |
Leo Burnett |
Thailand |
Brand Experience, Gaming, Gamification & E-Sports |
Smarties Thailand |
Gold, Silver |
The Fuel Delivery |
PTG Energy |
PTG Energy |
Leo Burnett |
Thailand |
Product and / or Service Launch |
Smarties Thailand |
Silver |
Your Oreo Smile |
Oreo |
Mondelēz International |
Leo Burnett |
Thailand |
Brand Purpose / Activism, Personalisation |
Smarties Thailand |
Gold (2) |
BLACKPINK in Your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Vietnam |
Vietnam Best in Show, Social Media Marketing, Brand Experience, Omnichannel Marketing |
Smarties Vietnam |
Gold (2), Silver |
A The Ungaming Gaming Campaign |
Samsung Galaxy |
Samsung |
Leo Burnett |
Vietnam |
Gaming, Gamification & E-Sports, Brand Experience |
Smarties Vietnam |
Bronze, Finalist |
Why Overheat? |
C2 |
Universal Robina Corporation |
Leo Burnett |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Finalist |
Go Ahead Stronger, Together |
Ensure |
Abbott |
Publicis |
Vietnam |
Social Impact Marketing, Customer Journey Marketing - Lead Generation / CRM |
Smarties Vietnam |
Bronze, Finalist |
GEN-Z PHY-GI-VERSE |
Lay's |
PepsiCo |
Publicis Media |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Finalist |
From Gems to Silver |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation |
Smarties Vietnam |
Silver (2) |
See Kinh Do Give Tet |
Kinh Do |
Mondelēz International |
Publicis |
Vietnam |
Brand Purpose / Activism, Diversity & Inclusion |
Smarties Vietnam |
Finalist (2) |
TRENDitions Swap |
Kinh Do |
Mondelēz International |
Publicis |
Vietnam |
Personalisation |
Smarties Vietnam |
Finalist |
Building The #1 Serum |
L'Oréal |
L'Oréal |
Starcom |
Vietnam |
Cross Digital Media Marketing |
Smarties Vietnam |
Bronze |
Skin Lab Show |
L'Oréal |
L'Oréal |
Starcom |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Finalist |
Chính N? 2.0 |
L'Oréal |
L'Oréal |
Starcom |
Vietnam |
Diversity & Inclusion |
Smarties Vietnam |
Bronze |
Hyaluronic Acid (Ha) Revitalift Livestream Marathon |
L'Oréal |
L'Oréal |
Starcom |
Vietnam |
Integrated Ecommerce Innovation, Live (Streaming) E-commerce, Real Time Marketing |
Smarties Vietnam |
Gold, Silver, Bronze |
Lucky Twist |
Oreo |
Mondelēz International |
Leo Burnett |
Vietnam |
Experimental / Innovation Technology |
Smarties Vietnam |
Gold |
LU Mother's Day |
LU |
Mondelēz International |
Publicis |
Vietnam |
Brand Experience, Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Finalist (2) |
?i-tox |
Nescafé |
Nestlé |
Publicis |
Vietnam |
Creator / Influencer / Celebrity Marketing, Social Media Marketing |
Smarties Vietnam |
Gold, Finalist |
Make Your Epic Moments More Desirable |
Samsung Galaxy |
Samsung |
Starcom |
Vietnam |
Live (Streaming) E-commerce, Integrated Ecommerce Innovation, Creator / Influencer / Celebrity Marketing, Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze, Finalist (3) |
Curate Your Flex Mode |
Samsung Galaxy |
Samsung |
Starcom |
Vietnam |
Programmatic, Instant Impact / Promotion, Personalisation |
Smarties Vietnam |
Gold (2), Silver |
QLED Work Cup |
Samsung |
Samsung |
Leo Burnett |
Vietnam |
Social Impact Marketing, Diversity & Inclusion |
Smarties Vietnam |
Finalist (2) |
Cancel Proof |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Instant Impact / Promotion, Real Time Marketing, Omnichannel Marketing |
Smarties Vietnam |
Silver, Finalist (2) |
Strong Coffee for Strong-minded Men |
Nescafé |
Nestlé |
Publicis |
Vietnam |
Diversity & Inclusion, Product and / or Service Launch |
Smarties Vietnam |
Finalist (2) |
Drones versus Desertification |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability, Social Media Marketing, Experimental / Innovation Technology, Brand Purpose / Activism |
Smarties EMEA |
Silver (2), Finalist (2) |
The Refreshing Game Changer |
Olips |
Mondelēz International |
Publicis |
Turkey |
Gaming, Gamification & E-Sports |
Smarties EMEA |
Silver |
Tires to Roads |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability |
Smarties EMEA |
Gold |
HEXAL |
HEXAL AG |
Sandoz |
Starcom |
Germany |
Programmatic, Digital Out-of-Home (DOOH) |
Smarties Germany |
Finalist (2) |
Citroen 2023 Custom Bidding Stratejisi |
Citroën |
Stellantis |
Publicis |
Turkey |
Experimental / Innovation Technology |
Smarties Turkey |
Finalist |
Citroen C4 X Kampanyas? |
Citroën |
Stellantis |
Publicis |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Hopeful Eids Turkiye |
Olips |
Mondelēz International |
Publicis |
Turkey |
Social Impact Marketing |
Smarties Turkey |
Finalist |
PEUGEOTVERSE |
Peugeot |
Fiat Chrysler Automobiles |
Publicis |
Turkey |
Experimental / Innovation Technology |
Smarties Turkey |
Finalist |
New 408 One Step Closer to the World of Glamor |
Peugeot |
Fiat Chrysler Automobiles |
Publicis |
Turkey |
Experimental / Innovation Technology |
Smarties Turkey |
Finalist |
CGI |
Samsung Galaxy |
Samsung |
Publicis |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Spotify 8D Audio |
Samsung Galaxy |
Samsung |
Publicis |
Turkey |
Audio / Voice / Sonic Branding |
Smarties Turkey |
Finalist |
Strike Tournament |
Samsung Galaxy |
Samsung |
Publicis |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Gold |
Subway Pacers |
Samsung Galaxy |
Samsung |
Publicis |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Bronze |
The Refreshing Game Changer |
Olips |
Mondelēz International |
Publicis |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Silver |
Ripple Maker Community - Green is a new Blue |
Aquafina |
PepsiCo |
Publicis Media |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Sustainability |
Smarties X |
Gold, Silver, Bronze |
BLACKPINK in your Oreo |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Brand Experience, Social Media Marketing |
Smarties X |
Gold (2) |
Drones versus Desertification |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Experimental / Innovation Technology, Sustainability |
Smarties X |
Gold, Silver |
Go Ahead Stronger, Together |
Ensure |
Abbott |
Publicis |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Programmatic |
Smarties X |
Bronze, Finalist |
Cancel Proof |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Omnichannel Marketing, Real Time Marketing |
Smarties X |
Finalist (2) |
From Gems to Silver |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Customer (CX) / User Experience (UX) & Design, Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation |
Smarties X |
Gold, Silver, Bronze |
Building The #1 Serum |
L'Oréal |
L'Oréal |
Starcom |
Vietnam |
Live (Streaming) E-commerce |
Smarties X |
Silver |
BRING TET AT HOME |
Pepsi |
PepsiCo |
Publicis Media |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM |
Smarties X |
Finalist |
ROCKSTAR - 3D PROJECTION MAPPING EVENT |
Rockstar Energy |
PepsiCo |
Publicis Media |
Vietnam |
Digital Out-of-Home (DOOH) |
Smarties X |
Bronze |
Micro Moments, Mega Surprises |
Sting |
PepsiCo |
Publicis Media |
Vietnam |
Real Time Marketing |
Smarties X |
Finalist |
Tires to Roads |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability |
Smarties X |
Gold |
Lunchabuild This |
Lunchables |
Kraft Heinz Company |
Starcom |
USA |
Instant Impact / Promotion |
Smarties North America |
Gold |
Ráppido DanetizateYA |
Danone |
Danone |
Digitas |
Argentina |
E-commerce/ Retail Media |
Smarties Hispanic LATAM |
Finalist |
Ritzzas SOS |
Ritz |
Mondelēz International |
Spark Foundry |
Mexico |
Experiencia de Marca (Brand Experience), Marketing en Redes Sociales (Social Media Marketing) |
Smarties Hispanic LATAM |
Finalist (2) |
0.0 Barriers |
Heineken |
Heineken |
Le Pub |
Brazil |
Inovação (Innovation), Lançamento de Produto ou Serviço (Product/ Service Launch) |
Smarties Brazil |
Gold, Finalist |
The most beloved beer in Brazil |
Heineken |
Heineken |
Le Pub |
Brazil |
Experiência de Marca (Brand Experience) |
Smarties Brazil |
Finalist |
Beer Matchmaking |
Heineken |
Heineken |
Le Pub |
Brazil |
Tecnologias Facilitadoras (Enabling Technologies) |
Smarties Brazil |
Silver |
Beer Power |
Heineken |
Heineken |
Le Pub |
Brazil |
Geração de Leads/ CRM (Lead Generation/CRM) |
Smarties Brazil |
Gold |
Contract 0.0 |
Heineken |
Heineken |
Le Pub |
Brazil |
Marketing de Mídia Social (Social Media Marketing) |
Smarties Brazil |
Silver |
Game Bars |
Heineken |
Heineken |
Le Pub |
Brazil |
Experiência de Marca (Brand Experience) |
Smarties Brazil |
Silver |
Lançamento Chavoso de Novos Sabores |
Club Social |
Mondelēz International |
Leo Burnett Tailor Made |
Brazil |
Lançamento de Produto ou Serviço (Product/ Service Launch) |
Smarties Brazil |
Bronze |
OOH Solar |
Heineken |
Heineken |
Le Pub |
Brazil |
Inovação (Innovation) |
Smarties Brazil |
Silver |
Oreo and Castelo Rá-Tim-Bum |
Oreo |
Mondelēz International |
Leo Burnett Tailor Made |
Brazil |
Experiência de Marca (Brand Experience), Marketing de Mídia Social (Social Media Marketing) |
Smarties Brazil |
Bronze, Finalist |
Inclusive Cookies |
Passatempo |
Nestlé |
Publicis |
Brazil |
Diversidade & Inclusão (Diversity & Inclusion) |
Smarties Brazil |
Silver |
Being a mother is teaching and learning. |
NINHO |
Nestlé |
Publicis |
Brazil |
Marketing de Mídia Social (Social Media Marketing) |
Smarties Brazil |
Finalist |
XSenses - Unlocking new sensations |
Trident |
Mondelēz International |
Leo Burnett Tailor Made |
Brazil |
Lançamento de Produto ou Serviço (Product/ Service Launch) |
Smarties Brazil |
Finalist |
Make Your Epic Moments More Desirable |
Samsung Galaxy |
Samsung |
Starcom |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Live (Streaming) E-commerce |
Smarties APAC |
Finalist (2) |
All-Invitational |
Heineken |
Heineken |
Machine_ |
South Africa |
Brand Experience, Diversity & Inclusion, Social Media Marketing |
Smarties South Africa |
Silver (3) |
Xhosa-fying Halloween |
UCOOK |
Silvertree Holdings |
Machine_ |
South Africa |
Influencer Marketing, Pendoring Multilingual Marketing Efficiency Award |
Smarties South Africa |
Gold, Silver |
4 Features. 4 Films. 4 Genres. |
Samsung |
Samsung |
Leo Burnett |
United Arab Emirates |
Cross Platform - Digital Only, Creator / Influencer Marketing |
Smarties MENA |
Silver, Finalist |
47 seconds |
LOGI Energy |
LOGI Energy |
Saatchi & Saatchi |
United Arab Emirates |
Short or Long Form Video |
Smarties MENA |
Gold |
Digital Strategy |
Aramco |
Aramco |
Spark Foundry |
Lebanon |
Brand Experience, Social Media Marketing |
Smarties MENA |
Finalist (2) |
Easy Insurance - Insurance Made Simpler |
etisalat by e& |
etisalat by e& |
Saatchi & Saatchi |
United Arab Emirates |
Lead Generation |
Smarties MENA |
Finalist |
Season 26 |
Global Village |
Global Village |
Starcom |
United Arab Emirates |
Cross Platform - Digital Only |
Smarties MENA |
Finalist |
GoWell - Keep getting better |
etisalat by e& |
etisalat by e& |
Saatchi & Saatchi |
United Arab Emirates |
Brand Purpose/Activism |
Smarties MENA |
Silver |
Playlist Selector on Anghami |
Ice Leaf |
Almarai |
Spark Foundry |
Saudi Arabia |
User Experience (UX) & Design |
Smarties MENA |
Finalist |
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark |
McDonald's |
McDonald's |
Starcom |
United Arab Emirates |
Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) |
Smarties MENA |
Silver, Finalist (2) |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality |
McDonald's |
McDonald's |
Publicis |
United Arab Emirates |
Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) |
Smarties MENA |
Finalist (3) |
Stay Secure |
Visa |
Visa |
Saatchi & Saatchi |
United Arab Emirates |
Creator / Influencer Marketing, Social Impact Marketing |
Smarties MENA |
Gold, Silver |
The Call for Adventure |
Jeep |
Stellantis |
Publicis |
United Arab Emirates |
Cross Platform - All Media, Social Media Marketing, Instant Impact |
Smarties MENA |
Gold, Silver, Finalist |
Time to Read |
Kinokuniya |
Kinokuniya |
Saatchi & Saatchi |
United Arab Emirates |
Social Impact Marketing, Data Insights, Brand Experience |
Smarties MENA |
Gold (2), Silver |
Cross Border |
Visa |
Visa |
Starcom |
United Arab Emirates |
Geo Targeting |
Smarties MENA |
Finalist |
4 Features. 4 Films. 4 Genres. |
Samsung |
Samsung |
Starcom |
United Arab Emirates |
Cross Platform - Digital Only, Creator / Influencer Marketing |
Smarties MENA |
Silver, Finalist |
47 seconds |
LOGI Energy |
LOGI Energy |
Starcom |
United Arab Emirates |
Short or Long Form Video |
Smarties MENA |
Gold |
Mobile Video Execution with Digital Turbine |
Almarai |
Almarai |
Spark Foundry |
Saudi Arabia |
Customer Experience (CX), Gaming, Gamification & E-Sports |
Smarties MENA |
Gold, Finalist |
Digital Strategy |
Aramco |
Aramco |
Leo Burnett |
Lebanon |
Brand Experience, Social Media Marketing |
Smarties MENA |
Finalist (2) |
Dubai Presents |
Dubai Department of Economy and Tourism |
Government of United Arab Emirates |
Starcom |
United Arab Emirates |
Cross Platform - All Media, Social Media Marketing |
Smarties MENA |
Gold, Silver |
e& universe - the 1st Telco Brand in Metaverse in MENA |
etisalat by e& |
etisalat by e& |
Saatchi & Saatchi |
United Arab Emirates |
Metaverse |
Smarties MENA |
Bronze |
From On-pack to On-screen |
Cadbury |
Mondel?z International |
Spark Foundry |
United Arab Emirates |
Experimental / Innovation Technology, Instant Impact, XR Technology – (AR/VR/MR), Creator / Influencer Marketing |
Smarties MENA |
Gold, Silver (2), Bronze |
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark |
McDonald's |
McDonald's |
Studio M |
United Arab Emirates |
Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) |
Smarties MENA |
Silver, Finalist (2) |
Inspire Your World |
Ithra |
Aramco |
Leo Burnett |
Saudi Arabia |
Brand Experience, Cross Platform - All Media, Social Media Marketing |
Smarties MENA |
Gold, Silver, Finalist |
Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market |
Marriott |
Marriott International |
Spark Foundry |
United Arab Emirates |
Geo Targeting, Partnerships Marketing, Programmatic |
Smarties MENA |
Bronze, Finalist (2) |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality |
McDonald's |
McDonald's |
Publicis |
United Arab Emirates |
Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) |
Smarties MENA |
Finalist (3) |
Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovation |
Salam |
Salam |
Starcom |
United Arab Emirates |
XR Technology – (AR/VR/MR) |
Smarties MENA |
Finalist |
Panadol's crowning success at the FIFA World Cup 2022 with Silverpush's Real-Time Sync Technology |
Panadol |
Haleon |
Digitas |
United Arab Emirates |
Real Time Marketing |
Smarties MENA |
Finalist |
Stay Secure |
Visa |
Visa |
Starcom |
United Arab Emirates |
Creator / Influencer Marketing, Social Impact Marketing |
Smarties MENA |
Gold, Silver |
The Call for Adventure |
Jeep |
Stellantis |
Starcom |
United Arab Emirates |
Cross Platform - All Media, Social Media Marketing, Instant Impact |
Smarties MENA |
Gold, Silver, Finalist |
Time to Read |
Kinokuniya |
Kinokuniya |
Starcom |
United Arab Emirates |
Social Impact Marketing, Data Insights, Brand Experience |
Smarties MENA |
Gold (2), Silver |