Top Holding Companies Global 2023
Omnicom Group
Overall rank
#3
Points
1034.0
Awards won
88
Finalists
101
Best in Show
0
Gold
26
Silver
28
Bronze
34
Finalist
101
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| My Speed Boost Campaign Goes Full Throttle with Gamification | Exetel | Superloop | Hearts & Science | Singapore | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist |
| Iconic Pair, Iconic impact | Levi's | Levi Strauss & Co. | OMD | India | Programmatic | Smarties APAC | Finalist |
| #10on10 You Trimmer | Philips | Philips | OMD | India | Social Media Marketing | Smarties India | Finalist |
| Chicken Big Mac - The only icon that matters ? | McDonald's | McDonald's | DDB Mudra Group | India | Social Media Marketing | Smarties India | Silver |
| Different strokes for Different folks | Philips | Philips | OMD | India | Product and / or Service Launch, Data Insights / Contextual Marketing | Smarties India | Bronze (2) |
| EatQual 3.0 | McDonald's | McDonald's | DDB Mudra Group | India | Diversity & Inclusion | Smarties India | Bronze |
| How Nivea created 100000+ influencers for life in just 2 months! | Nivea | Beiersdorf | OMD | India | Spatial / AR / VR / NFT / Metaverse Tech, Creator / Influencer / Celebrity Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Silver (2), Bronze |
| Iconic Pair, Iconic impact | Levi's | Levi Strauss & Co. | OMD | India | Programmatic | Smarties India | Finalist |
| Baby's Video and Live Shopping | Lactacyd | Sanofi | PHD | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
| Beauty Beyond Compare | Make Over | Paragon Technology and Innovation | PHD | Indonesia | Diversity & Inclusion | Smarties Indonesia | Finalist |
| Constibeat Kpoop | Dulcolax | Boehringer Ingelheim Pharmaceuticals Inc. | PHD | Indonesia | Social Media Marketing | Smarties Indonesia | Bronze |
| IM3 Enhances Ramadan Moments of Indonesians with Highly Personalized, Holistic 360 Campaign “Kembali untuk Mengulang #Serunya | Indosat | Ooredoo | PHD | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Bronze |
| Mobile Ad Technology-Boosted “Wardah Perfect Bright Ready to Glow” Campaign Shines in the Eyes of Consumers | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Product and / or Service Launch, Cross Digital Media Marketing | Smarties Indonesia | Finalist (2) |
| Mudik Brings Love | OMG | Paragon Technology and Innovation | PHD | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| Owning The City Campaign - Surabaya | HSBC | HSBC | PHD | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| Blessed Journey | Kahf | Paragon Technology and Innovation | PHD | Indonesia | Social Impact Marketing, Data Insights / Contextual Marketing | Smarties Indonesia | Finalist (2) |
| v27 Series with TikTok: Unlock a Seamless Experience from Discovery to Purchase | vivo | vivo | PHD | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Bronze |
| Together is More Meaningful | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Brand Purpose / Activism, Diversity & Inclusion | Smarties Indonesia | Silver, Bronze |
| Where Connections Converge! | McDonald's | McDonald's | OMG | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Bronze |
| Smirnoff Pink Party | Smirnoff | Diageo | PHD | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold |
| Axe X Murda Klip | AXE | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties EMEA | Silver |
| Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
| Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | PHD | Turkey | Social / Influencer Commerce | Smarties EMEA | Finalist |
| Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Finalist |
| Color Came With Yumos | Yumo? | Unilever | PHD | Turkey | Omnichannel Marketing | Smarties EMEA | Finalist |
| Wrap Hacking | Doritos | PepsiCo | OMD | Turkey | Co-branded Marketing | Smarties EMEA | Silver |
| From Our Farmers, From Our Soils | Lay's | PepsiCo | OMD | Turkey | Sustainability, Brand Purpose / Activism | Smarties EMEA | Bronze, Finalist |
| Love Star | Cornetto | Unilever | PHD | Turkey | Experimental / Innovation Technology | Smarties EMEA | Finalist |
| 51 Years of Great Savings | Makro | Walmart | OMG | South Africa | O2O / New Retail / Innovative & New Tech Sales Channels, Contextual and Geo Targeting | Smarties EMEA | Finalist (2) |
| Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | PHD | Turkey | Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation | Smarties EMEA | Silver, Finalist (2) |
| Enjoy Football with Pepsi | Pepsi | PepsiCo | OMD | Turkey | Digital Out-of-Home (DOOH) | Smarties EMEA | Finalist |
| Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design | Smarties EMEA | Finalist (3) |
| Re-Launch Campaign | Rexona | Unilever | PunchBBDO | Turkey | Brand Experience, Omnichannel Marketing | Smarties EMEA | Silver, Finalist |
| A Brand New Flavour For Hungry Moments | Ruffles | PepsiCo | OMD | Turkey | Small Budget, Big Impact | Smarties EMEA | Finalist |
| Hunger Game | Ruffles | PepsiCo | OMD | Turkey | Spatial / AR / VR / NFT / Metaverse Tech | Smarties EMEA | Finalist |
| Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. | Signal | Unilever | PHD | Turkey | Omnichannel Marketing, Real Time Marketing | Smarties EMEA | Bronze, Finalist |
| Squad Goals! | Sunsilk | Unilever | PHD | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties EMEA | Finalist |
| Welcome To Womanhood | Dove | Unilever | PHD | United Arab Emirates | Social Impact Marketing | Smarties EMEA | Finalist |
| Chatbot | Yumo? | Unilever | PHD | Turkey | Social Messaging / Chat Apps / Text Messaging | Smarties EMEA | Finalist |
| Data-Driven Dealerships | CUPRA | Volkswagen Group | PHD | Germany | Performance Marketing | Smarties Germany | Gold |
| My own Golden Arches in my pocket. | McDonald's | McDonald's | TRACK | Germany | Customer Journey Marketing - Lead Generation / CRM | Smarties Germany | Gold |
| Sing my Recipe | Knorr | Unilever | PHD | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding | Smarties Germany | Gold (2), Silver, Finalist |
| Symphony of Freshness | ALDI | Albrecht Discounts | PHD | Germany | Cross Digital Media Marketing | Smarties Germany | Silver |
| The Taste of Brandformance | Ben & Jerry's | Unilever | PHD | Germany | Product and / or Service Launch | Smarties Germany | Bronze |
| Turning Data into Value - Challenge Accepted! | Miles & More | Deutsche Lufthansa | TRACK | Germany | Data Insights / Contextual Marketing, Instant Impact / Promotion, Personalisation | Smarties Germany | Gold (2), Finalist |
| Win With Algida Promo | Algida | Unilever | PHD | Turkey | Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch | Smarties Turkey | Finalist (3) |
| Axe X Murda Klip | AXE | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Bronze |
| A Series of Stories | ING Bank | ING Group | Tribal Worldwide | Turkey | Social Media Marketing, Social / Influencer Commerce | Smarties Turkey | Finalist (2) |
| Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze, Finalist |
| Mackolik App Hack | Cif | Unilever | PHD | Turkey | Real Time Marketing | Smarties Turkey | Bronze |
| Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Bronze |
| Co-Branding Partnership Magic: Magnum Mini's Omni Success | Magnum | Unilever | PHD | Turkey | Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Turkey | Silver, Finalist |
| Color Came With Yumos | Yumo? | Unilever | PHD | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Do You Dare To Try? | Doritos | PepsiCo | OMD | Turkey | Product and / or Service Launch, Brand Experience, Creator / Influencer / Celebrity Marketing, Omnichannel Marketing | Smarties Turkey | Bronze, Finalist (3) |
| The Real You Takes Courage | Doritos | PepsiCo | OMD | Turkey | Creator / Influencer / Celebrity Marketing, Diversity & Inclusion | Smarties Turkey | Finalist (2) |
| Wrap Hacking | Doritos | PepsiCo | OMD | Turkey | Brand Experience, Product and / or Service Launch, Co-branded Marketing | Smarties Turkey | Gold, Bronze, Finalist |
| ?ndirene Okutana Kazand?Rio | Kazand?Rio | PepsiCo | OMD | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
| From Our Farmers, From Our Soils | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing, Brand Experience, Brand Purpose / Activism, Sustainability | Smarties Turkey | Gold, Silver, Bronze, Finalist |
| Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | PHD | Turkey | Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce | Smarties Turkey | Silver, Bronze (2), Finalist |
| Mobile - Miracle Touch | ING Bank | ING Group | Tribal Worldwide | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Finalist |
| Enjoy Football with Pepsi | Pepsi | PepsiCo | OMD | Turkey | Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (2) |
| Let the Match Excitement Begin With Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing, Brand Experience, Co-branded Marketing, Real Time Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing | Smarties Turkey | Silver, Bronze, Finalist |
| Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Data Insights / Contextual Marketing, Performance Marketing | Smarties Turkey | Gold, Finalist |
| Re-Launch Campaign | Rexona | Unilever | PunchBBDO | Turkey | Omnichannel Marketing, Omnichannel Marketing | Smarties Turkey | Finalist (2) |
| A Brand New Flavour For Hungry Moments | Ruffles | PepsiCo | OMD | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| Hunger Game | Ruffles | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Turkey | Silver, Finalist |
| Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win | Nogger | Unilever | PHD | Turkey | Integrated Ecommerce Innovation | Smarties Turkey | Silver |
| Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. | Signal | Unilever | PHD | Turkey | Real Time Marketing | Smarties Turkey | Gold |
| Launch in Instalments | ING Bank | ING Group | Tribal Worldwide | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Then What? | Türk Ekonomi Bankas? | BNP Paribas | OMD | Turkey | Diversity & Inclusion | Smarties Turkey | Finalist |
| Turkey's First Live Shopping Experience Focused on Live Music and Entertainment | L'Oréal | L'Oréal | OMD | Turkey | Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation, Live (Streaming) E-commerce | Smarties Turkey | Gold (3) |
| 1st Party Data Efficiency | Unilever | Unilever | PHD | Turkey | Data Insights / Contextual Marketing | Smarties Turkey | Bronze |
| We Have Our Own Way | Algida | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Finalist |
| Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | PHD | Turkey | Social / Influencer Commerce | Smarties X | Finalist |
| Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties X | Finalist |
| #RespectMyIdentity | Doritos | PepsiCo | AlmapBBDO | Brazil | Diversity & Inclusion | Smarties X | Silver |
| Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Performance Marketing | Smarties X | Bronze |
| AT&T Business x The Washington Post 5G Collaboration | AT&T | AT&T | Hearts & Science | USA | Co-branded Marketing | Smarties North America | Bronze |
| Developing Trust: Verified Via New Closed Loop Solution | Enfamil | Reckitt | Hearts & Science | USA | Performance Marketing | Smarties North America | Gold |
| EBONY x OLAY STEM QUEENS | Olay | Procter & Gamble | Hearts & Science | USA | Diversity & Inclusion | Smarties North America | Bronze |
| House of the Dragon US Launch | HBO Max | Warner Bros. Discovery | Hearts & Science | USA | Product and / or Service Launch, Omnichannel Marketing, Gaming, Gamification & E-Sports | Smarties North America | Gold, Bronze (2) |
| Volume Control | Huntington National Bank | Huntington Bancshares Incorporated | Hearts & Science | USA | Programmatic | Smarties North America | Finalist |
| Saving Lives with Enterogermina | Enterogermina | Sanofi | PHD | Mexico | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Video (Video / Short Video / Long Video / AR) | Smarties Hispanic LATAM | Finalist (2) |
| Elma Chips Peanuts - Enhances Any Beer | Elma Chips | PepsiCo | AlmapBBDO | Brazil | Marketing de influenciadores e criadores (Creators/ Influence Marketing) | Smarties Brazil | Finalist |
| Lay's Rustic Farm Truck | Lay's | PepsiCo | AlmapBBDO | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Finalist |
| ENOUGH DRAMA, CHEETOS BALL IS BACK | Cheetos | PepsiCo | AlmapBBDO | Brazil | Marketing de influenciadores e criadores (Creators/ Influence Marketing), Vídeo (Video/ Short Video/ Long Video/AR/ VR) | Smarties Brazil | Silver (2) |
| Doritos Pizza - A case of nothing obvious, right? | Doritos | PepsiCo | AlmapBBDO | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Finalist |
| #RespectMyIdentity | Doritos | PepsiCo | AlmapBBDO | Brazil | Diversidade & Inclusão (Diversity & Inclusion) | Smarties Brazil | Gold |
| Guarded Bus Stop Out of Home | Eletromidia | Eletromidia | AlmapBBDO | Brazil | Inovação (Innovation), Integração de Plataformas & DOOH (Cross Platform & DOOH) | Smarties Brazil | Silver (2) |
| Itaú educated people and reduced notifications and spending on scams and fraud. | Itaú Unibanco | Itaúsa | Africa | Brazil | Impacto Social/ Sem Fins Lucrativos/ ESG/ (Social Impact/ Not For Profit) | Smarties Brazil | Finalist |
| Philips unlock new commerce opportunities to drive success in 618 shopping festival | Philips | Philips | OMD | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion | Smarties China | Silver |
| Owning The City Campaign - Surabaya | HSBC | HSBC | PHD | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing | Smarties EMEA | Bronze, Finalist (3) |
| Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing | Smarties X | Bronze, Finalist (4) |
| Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A | Smarties Turkey | Gold (3), Silver, Finalist (5) |
| A Leading Paediatric Offering | Sanofi | Sanofi | PHD | South Africa | Cross Platform - Digital Only | Smarties South Africa | Gold |
| DealFeed - Makro 51 Years of Great Savings | Makro | Walmart | OMG | South Africa | Geo Targeting, O2O / New Retail / Innovative Sales Channels | Smarties South Africa | Silver (2) |
| KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS | Knorrox | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
| MTN Helps Youth Hustle Harder And Smarter | MTN Pulse | MTN Group | PHD | South Africa | Brand Experience, Cross Platform - All media, Cross Platform - All media, Creator Economy (partnership with brands and creators) | Smarties South Africa | Bronze (2), Finalist (2) |
| Driving Positive change in local Communities | Every U Does Good | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
| Get Things Done Your Way | du | du | TBWA\RAAD | United Arab Emirates | Customer Experience (CX), Brand Experience | Smarties MENA | Silver, Finalist |
| How a showstopping sale transformed RAKBANK’s fortunes | RAKBANK | RAKBANK | DDB | United Arab Emirates | Brand Experience, Small Business / Big Impact | Smarties MENA | Finalist (2) |
| Unlimited Connectivity Power Plans | du | du | TBWA\RAAD | United Arab Emirates | Product / Service Launch, Experimental / Innovation Technology | Smarties MENA | Silver, Bronze |
| Yazle Clear 2022 | Clear | Unilever | PHD | United Arab Emirates | Sustainability (Brand & Product & Initiative) | Smarties MENA | Finalist |
| Clear 3 in 1 | Clear | Unilever | PHD | Egypt | Creator / Influencer Marketing | Smarties MENA | Bronze |
| Gizelle | Closeup | Unilever | PHD | Egypt | Cross Platform - Digital Only, Social Media Marketing | Smarties MENA | Gold, Finalist |
| Dove Purpose | Dove | Unilever | PHD | Egypt | Brand Purpose/Activism | Smarties MENA | Gold |
| Ramadan | Lipton | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Gold |
| Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range | Closeup | Unilever | PHD | Egypt | Experimental / Innovation Technology | Smarties MENA | Gold |
| ACN | Rexona | Unilever | PHD | Egypt | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Finalist (2) |
| How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising | Rexona | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Finalist |
| Formula 1 Racing to victory with Silverpush's AI-powered Hyper-Contextual Targeting! | The Saudi Arabian Grand Prix 2022 | Liberty Media Corporation | OMD | United Arab Emirates | Experimental / Innovation Technology | Smarties MENA | Finalist |
| Changing The Game | Yaqoot | Yaqoot | OMD | United Arab Emirates | Instant Impact, Lead Generation, Product / Service Launch, Programmatic | Smarties MENA | Gold, Silver, Finalist (2) |