Top Holding Companies - Global 2023
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Omnicom Group
| Overall Rank: | 3 |
| Points: | 1034.0 |
| Awards Won: | 88 |
| Finalist(s) Achieved: | 101 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 26 |
| Silver(s) Won: | 28 |
| Bronze(s) Won: | 34 |
| Region: | Global |
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
My Speed Boost Campaign Goes Full Throttle with Gamification |
Exetel |
Superloop |
Hearts & Science |
Singapore |
Customer (CX) / User Experience (UX) & Design |
Smarties APAC |
Finalist |
Iconic Pair, Iconic impact |
Levi's |
Levi Strauss & Co. |
OMD |
India |
Programmatic |
Smarties APAC |
Finalist |
#10on10 You Trimmer |
Philips |
Philips |
OMD |
India |
Social Media Marketing |
Smarties India |
Finalist |
Chicken Big Mac - The only icon that matters ? |
McDonald's |
McDonald's |
DDB Mudra Group |
India |
Social Media Marketing |
Smarties India |
Silver |
Different strokes for Different folks |
Philips |
Philips |
OMD |
India |
Product and / or Service Launch, Data Insights / Contextual Marketing |
Smarties India |
Bronze (2) |
EatQual 3.0 |
McDonald's |
McDonald's |
DDB Mudra Group |
India |
Diversity & Inclusion |
Smarties India |
Bronze |
How Nivea created 100000+ influencers for life in just 2 months! |
Nivea |
Beiersdorf |
OMD |
India |
Spatial / AR / VR / NFT / Metaverse Tech, Creator / Influencer / Celebrity Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties India |
Silver (2), Bronze |
Iconic Pair, Iconic impact |
Levi's |
Levi Strauss & Co. |
OMD |
India |
Programmatic |
Smarties India |
Finalist |
Baby's Video and Live Shopping |
Lactacyd |
Sanofi |
PHD |
Indonesia |
Integrated Ecommerce Innovation |
Smarties Indonesia |
Finalist |
Beauty Beyond Compare |
Make Over |
Paragon Technology and Innovation |
PHD |
Indonesia |
Diversity & Inclusion |
Smarties Indonesia |
Finalist |
Constibeat Kpoop |
Dulcolax |
Boehringer Ingelheim Pharmaceuticals Inc. |
PHD |
Indonesia |
Social Media Marketing |
Smarties Indonesia |
Bronze |
IM3 Enhances Ramadan Moments of Indonesians with Highly Personalized, Holistic 360 Campaign “Kembali untuk Mengulang #Serunya |
Indosat |
Ooredoo |
PHD |
Indonesia |
Data Insights / Contextual Marketing |
Smarties Indonesia |
Bronze |
Mobile Ad Technology-Boosted “Wardah Perfect Bright Ready to Glow” Campaign Shines in the Eyes of Consumers |
Wardah |
Paragon Technology and Innovation |
PHD |
Indonesia |
Product and / or Service Launch, Cross Digital Media Marketing |
Smarties Indonesia |
Finalist (2) |
Mudik Brings Love |
OMG |
Paragon Technology and Innovation |
PHD |
Indonesia |
Short or Long Form Video |
Smarties Indonesia |
Finalist |
Owning The City Campaign - Surabaya |
HSBC |
HSBC |
PHD |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Finalist |
Blessed Journey |
Kahf |
Paragon Technology and Innovation |
PHD |
Indonesia |
Social Impact Marketing, Data Insights / Contextual Marketing |
Smarties Indonesia |
Finalist (2) |
v27 Series with TikTok: Unlock a Seamless Experience from Discovery to Purchase |
vivo |
vivo |
PHD |
Indonesia |
Integrated Ecommerce Innovation |
Smarties Indonesia |
Bronze |
Together is More Meaningful |
Wardah |
Paragon Technology and Innovation |
PHD |
Indonesia |
Brand Purpose / Activism, Diversity & Inclusion |
Smarties Indonesia |
Silver, Bronze |
Where Connections Converge! |
McDonald's |
McDonald's |
OMG |
Indonesia |
Instant Impact / Promotion |
Smarties Indonesia |
Bronze |
Smirnoff Pink Party |
Smirnoff |
Diageo |
PHD |
Thailand |
Creator / Influencer / Celebrity Marketing |
Smarties Thailand |
Gold |
Axe X Murda Klip |
AXE |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties EMEA |
Silver |
Bringing Home Care Audience to TikTok: #CleanTok |
Cif |
Unilever |
PHD |
Turkey |
Social Media Marketing |
Smarties EMEA |
Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign |
Clear |
Unilever |
PHD |
Turkey |
Social / Influencer Commerce |
Smarties EMEA |
Finalist |
Clear Twitch |
Clear |
Unilever |
PHD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties EMEA |
Finalist |
Color Came With Yumos |
Yumo? |
Unilever |
PHD |
Turkey |
Omnichannel Marketing |
Smarties EMEA |
Finalist |
Wrap Hacking |
Doritos |
PepsiCo |
OMD |
Turkey |
Co-branded Marketing |
Smarties EMEA |
Silver |
From Our Farmers, From Our Soils |
Lay's |
PepsiCo |
OMD |
Turkey |
Sustainability, Brand Purpose / Activism |
Smarties EMEA |
Bronze, Finalist |
Love Star |
Cornetto |
Unilever |
PHD |
Turkey |
Experimental / Innovation Technology |
Smarties EMEA |
Finalist |
51 Years of Great Savings |
Makro |
Walmart |
OMG |
South Africa |
O2O / New Retail / Innovative & New Tech Sales Channels, Contextual and Geo Targeting |
Smarties EMEA |
Finalist (2) |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach |
Unilever |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation |
Smarties EMEA |
Silver, Finalist (2) |
Enjoy Football with Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Digital Out-of-Home (DOOH) |
Smarties EMEA |
Finalist |
Real-Time Targeting with Dynamic Creatives |
Algida |
Unilever |
PHD |
Turkey |
Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties EMEA |
Finalist (3) |
Re-Launch Campaign |
Rexona |
Unilever |
PunchBBDO |
Turkey |
Brand Experience, Omnichannel Marketing |
Smarties EMEA |
Silver, Finalist |
A Brand New Flavour For Hungry Moments |
Ruffles |
PepsiCo |
OMD |
Turkey |
Small Budget, Big Impact |
Smarties EMEA |
Finalist |
Hunger Game |
Ruffles |
PepsiCo |
OMD |
Turkey |
Spatial / AR / VR / NFT / Metaverse Tech |
Smarties EMEA |
Finalist |
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. |
Signal |
Unilever |
PHD |
Turkey |
Omnichannel Marketing, Real Time Marketing |
Smarties EMEA |
Bronze, Finalist |
Squad Goals! |
Sunsilk |
Unilever |
PHD |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties EMEA |
Finalist |
Welcome To Womanhood |
Dove |
Unilever |
PHD |
United Arab Emirates |
Social Impact Marketing |
Smarties EMEA |
Finalist |
Chatbot |
Yumo? |
Unilever |
PHD |
Turkey |
Social Messaging / Chat Apps / Text Messaging |
Smarties EMEA |
Finalist |
Data-Driven Dealerships |
CUPRA |
Volkswagen Group |
PHD |
Germany |
Performance Marketing |
Smarties Germany |
Gold |
My own Golden Arches in my pocket. |
McDonald's |
McDonald's |
TRACK |
Germany |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Germany |
Gold |
Sing my Recipe |
Knorr |
Unilever |
PHD |
Germany |
Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding |
Smarties Germany |
Gold (2), Silver, Finalist |
Symphony of Freshness |
ALDI |
Albrecht Discounts |
PHD |
Germany |
Cross Digital Media Marketing |
Smarties Germany |
Silver |
The Taste of Brandformance |
Ben & Jerry's |
Unilever |
PHD |
Germany |
Product and / or Service Launch |
Smarties Germany |
Bronze |
Turning Data into Value - Challenge Accepted! |
Miles & More |
Deutsche Lufthansa |
TRACK |
Germany |
Data Insights / Contextual Marketing, Instant Impact / Promotion, Personalisation |
Smarties Germany |
Gold (2), Finalist |
Win With Algida Promo |
Algida |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch |
Smarties Turkey |
Finalist (3) |
Axe X Murda Klip |
AXE |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Bronze |
A Series of Stories |
ING Bank |
ING Group |
Tribal Worldwide |
Turkey |
Social Media Marketing, Social / Influencer Commerce |
Smarties Turkey |
Finalist (2) |
Bringing Home Care Audience to TikTok: #CleanTok |
Cif |
Unilever |
PHD |
Turkey |
Social Media Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Bronze, Finalist |
Mackolik App Hack |
Cif |
Unilever |
PHD |
Turkey |
Real Time Marketing |
Smarties Turkey |
Bronze |
Clear Twitch |
Clear |
Unilever |
PHD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Bronze |
Co-Branding Partnership Magic: Magnum Mini's Omni Success |
Magnum |
Unilever |
PHD |
Turkey |
Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Turkey |
Silver, Finalist |
Color Came With Yumos |
Yumo? |
Unilever |
PHD |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Finalist |
Do You Dare To Try? |
Doritos |
PepsiCo |
OMD |
Turkey |
Product and / or Service Launch, Brand Experience, Creator / Influencer / Celebrity Marketing, Omnichannel Marketing |
Smarties Turkey |
Bronze, Finalist (3) |
The Real You Takes Courage |
Doritos |
PepsiCo |
OMD |
Turkey |
Creator / Influencer / Celebrity Marketing, Diversity & Inclusion |
Smarties Turkey |
Finalist (2) |
Wrap Hacking |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience, Product and / or Service Launch, Co-branded Marketing |
Smarties Turkey |
Gold, Bronze, Finalist |
?ndirene Okutana Kazand?Rio |
Kazand?Rio |
PepsiCo |
OMD |
Turkey |
Instant Impact / Promotion |
Smarties Turkey |
Finalist |
From Our Farmers, From Our Soils |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing, Brand Experience, Brand Purpose / Activism, Sustainability |
Smarties Turkey |
Gold, Silver, Bronze, Finalist |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach |
Unilever |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce |
Smarties Turkey |
Silver, Bronze (2), Finalist |
Mobile - Miracle Touch |
ING Bank |
ING Group |
Tribal Worldwide |
Turkey |
Customer (CX) / User Experience (UX) & Design |
Smarties Turkey |
Finalist |
Enjoy Football with Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Data Insights / Contextual Marketing, Personalisation |
Smarties Turkey |
Finalist (2) |
Let the Match Excitement Begin With Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing, Brand Experience, Co-branded Marketing, Real Time Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing |
Smarties Turkey |
Silver, Bronze, Finalist |
Real-Time Targeting with Dynamic Creatives |
Algida |
Unilever |
PHD |
Turkey |
Data Insights / Contextual Marketing, Performance Marketing |
Smarties Turkey |
Gold, Finalist |
Re-Launch Campaign |
Rexona |
Unilever |
PunchBBDO |
Turkey |
Omnichannel Marketing, Omnichannel Marketing |
Smarties Turkey |
Finalist (2) |
A Brand New Flavour For Hungry Moments |
Ruffles |
PepsiCo |
OMD |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Finalist |
Hunger Game |
Ruffles |
PepsiCo |
OMD |
Turkey |
Gaming, Gamification & E-Sports, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Turkey |
Silver, Finalist |
Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win |
Nogger |
Unilever |
PHD |
Turkey |
Integrated Ecommerce Innovation |
Smarties Turkey |
Silver |
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. |
Signal |
Unilever |
PHD |
Turkey |
Real Time Marketing |
Smarties Turkey |
Gold |
Launch in Instalments |
ING Bank |
ING Group |
Tribal Worldwide |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Then What? |
Türk Ekonomi Bankas? |
BNP Paribas |
OMD |
Turkey |
Diversity & Inclusion |
Smarties Turkey |
Finalist |
Turkey's First Live Shopping Experience Focused on Live Music and Entertainment |
L'Oréal |
L'Oréal |
OMD |
Turkey |
Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation, Live (Streaming) E-commerce |
Smarties Turkey |
Gold (3) |
1st Party Data Efficiency |
Unilever |
Unilever |
PHD |
Turkey |
Data Insights / Contextual Marketing |
Smarties Turkey |
Bronze |
We Have Our Own Way |
Algida |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign |
Clear |
Unilever |
PHD |
Turkey |
Social / Influencer Commerce |
Smarties X |
Finalist |
Clear Twitch |
Clear |
Unilever |
PHD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties X |
Finalist |
#RespectMyIdentity |
Doritos |
PepsiCo |
AlmapBBDO |
Brazil |
Diversity & Inclusion |
Smarties X |
Silver |
Real-Time Targeting with Dynamic Creatives |
Algida |
Unilever |
PHD |
Turkey |
Performance Marketing |
Smarties X |
Bronze |
AT&T Business x The Washington Post 5G Collaboration |
AT&T |
AT&T |
Hearts & Science |
USA |
Co-branded Marketing |
Smarties North America |
Bronze |
Developing Trust: Verified Via New Closed Loop Solution |
Enfamil |
Reckitt |
Hearts & Science |
USA |
Performance Marketing |
Smarties North America |
Gold |
EBONY x OLAY STEM QUEENS |
Olay |
Procter & Gamble |
Hearts & Science |
USA |
Diversity & Inclusion |
Smarties North America |
Bronze |
House of the Dragon US Launch |
HBO Max |
Warner Bros. Discovery |
Hearts & Science |
USA |
Product and / or Service Launch, Omnichannel Marketing, Gaming, Gamification & E-Sports |
Smarties North America |
Gold, Bronze (2) |
Volume Control |
Huntington National Bank |
Huntington Bancshares Incorporated |
Hearts & Science |
USA |
Programmatic |
Smarties North America |
Finalist |
Saving Lives with Enterogermina |
Enterogermina |
Sanofi |
PHD |
Mexico |
Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Video (Video / Short Video / Long Video / AR) |
Smarties Hispanic LATAM |
Finalist (2) |
Elma Chips Peanuts - Enhances Any Beer |
Elma Chips |
PepsiCo |
AlmapBBDO |
Brazil |
Marketing de influenciadores e criadores (Creators/ Influence Marketing) |
Smarties Brazil |
Finalist |
Lay's Rustic Farm Truck |
Lay's |
PepsiCo |
AlmapBBDO |
Brazil |
Lançamento de Produto ou Serviço (Product/ Service Launch) |
Smarties Brazil |
Finalist |
ENOUGH DRAMA, CHEETOS BALL IS BACK |
Cheetos |
PepsiCo |
AlmapBBDO |
Brazil |
Marketing de influenciadores e criadores (Creators/ Influence Marketing), Vídeo (Video/ Short Video/ Long Video/AR/ VR) |
Smarties Brazil |
Silver (2) |
Doritos Pizza - A case of nothing obvious, right? |
Doritos |
PepsiCo |
AlmapBBDO |
Brazil |
Lançamento de Produto ou Serviço (Product/ Service Launch) |
Smarties Brazil |
Finalist |
#RespectMyIdentity |
Doritos |
PepsiCo |
AlmapBBDO |
Brazil |
Diversidade & Inclusão (Diversity & Inclusion) |
Smarties Brazil |
Gold |
Guarded Bus Stop Out of Home |
Eletromidia |
Eletromidia |
AlmapBBDO |
Brazil |
Inovação (Innovation), Integração de Plataformas & DOOH (Cross Platform & DOOH) |
Smarties Brazil |
Silver (2) |
Itaú educated people and reduced notifications and spending on scams and fraud. |
Itaú Unibanco |
Itaúsa |
Africa |
Brazil |
Impacto Social/ Sem Fins Lucrativos/ ESG/ (Social Impact/ Not For Profit) |
Smarties Brazil |
Finalist |
Philips unlock new commerce opportunities to drive success in 618 shopping festival |
Philips |
Philips |
OMD |
China (Mainland) |
Lead Generation/ Direct Response / Conversion / Promotion |
Smarties China |
Silver |
Owning The City Campaign - Surabaya |
HSBC |
HSBC |
PHD |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Finalist |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
PHD |
Turkey |
Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing |
Smarties EMEA |
Bronze, Finalist (3) |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
PHD |
Turkey |
Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing |
Smarties X |
Bronze, Finalist (4) |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
PHD |
Turkey |
Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A |
Smarties Turkey |
Gold (3), Silver, Finalist (5) |
A Leading Paediatric Offering |
Sanofi |
Sanofi |
PHD |
South Africa |
Cross Platform - Digital Only |
Smarties South Africa |
Gold |
DealFeed - Makro 51 Years of Great Savings |
Makro |
Walmart |
OMG |
South Africa |
Geo Targeting, O2O / New Retail / Innovative Sales Channels |
Smarties South Africa |
Silver (2) |
KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS |
Knorrox |
Unilever |
PHD |
South Africa |
Social Impact Marketing |
Smarties South Africa |
Finalist |
MTN Helps Youth Hustle Harder And Smarter |
MTN Pulse |
MTN Group |
PHD |
South Africa |
Brand Experience, Cross Platform - All media, Cross Platform - All media, Creator Economy (partnership with brands and creators) |
Smarties South Africa |
Bronze (2), Finalist (2) |
Driving Positive change in local Communities |
Every U Does Good |
Unilever |
PHD |
South Africa |
Social Impact Marketing |
Smarties South Africa |
Finalist |
Get Things Done Your Way |
du |
du |
TBWA\RAAD |
United Arab Emirates |
Customer Experience (CX), Brand Experience |
Smarties MENA |
Silver, Finalist |
How a showstopping sale transformed RAKBANK’s fortunes |
RAKBANK |
RAKBANK |
DDB |
United Arab Emirates |
Brand Experience, Small Business / Big Impact |
Smarties MENA |
Finalist (2) |
Unlimited Connectivity Power Plans |
du |
du |
TBWA\RAAD |
United Arab Emirates |
Product / Service Launch, Experimental / Innovation Technology |
Smarties MENA |
Silver, Bronze |
Yazle Clear 2022 |
Clear |
Unilever |
PHD |
United Arab Emirates |
Sustainability (Brand & Product & Initiative) |
Smarties MENA |
Finalist |
Clear 3 in 1 |
Clear |
Unilever |
PHD |
Egypt |
Creator / Influencer Marketing |
Smarties MENA |
Bronze |
Gizelle |
Closeup |
Unilever |
PHD |
Egypt |
Cross Platform - Digital Only, Social Media Marketing |
Smarties MENA |
Gold, Finalist |
Dove Purpose |
Dove |
Unilever |
PHD |
Egypt |
Brand Purpose/Activism |
Smarties MENA |
Gold |
Ramadan |
Lipton |
Unilever |
PHD |
Egypt |
Real Time Marketing |
Smarties MENA |
Gold |
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range |
Closeup |
Unilever |
PHD |
Egypt |
Experimental / Innovation Technology |
Smarties MENA |
Gold |
ACN |
Rexona |
Unilever |
PHD |
Egypt |
Cross Platform - Digital Only, Creator / Influencer Marketing |
Smarties MENA |
Finalist (2) |
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising |
Rexona |
Unilever |
PHD |
Egypt |
Real Time Marketing |
Smarties MENA |
Finalist |
Formula 1 Racing to victory with Silverpush's AI-powered Hyper-Contextual Targeting! |
The Saudi Arabian Grand Prix 2022 |
Liberty Media Corporation |
OMD |
United Arab Emirates |
Experimental / Innovation Technology |
Smarties MENA |
Finalist |
Changing The Game |
Yaqoot |
Yaqoot |
OMD |
United Arab Emirates |
Instant Impact, Lead Generation, Product / Service Launch, Programmatic |
Smarties MENA |
Gold, Silver, Finalist (2) |